Title page
Contents
EXECUTIVE SUMMARY 5
INTRODUCTION 8
CHANNEL EXPANSION, THE FIRST PRONG OF 'MEDIA CONVERGENCE' 10
Traditional media 10
Social Media 14
CONTENT INNOVATION, THE SECOND PRONG OF 'MEDIA CONVERGENCE' 21
Precise communication 21
Political native advertising 23
Content sharing and applying editorial pressure 23
GOVERNANCE, THE THIRD PRONG OF 'MEDIA CONVERGENCE' 29
Standards 29
Positive Feedback Loop of Diplomacy, Technical Standards, and Chinese Governance Norms 33
Weaponizing Data 37
CONCLUSION 39
ENDNOTES 40