Title page
Contents
Acknowledgments 6
Preface 7
Methodology 8
Survey 8
Workshop 9
Key findings 11
IP is taught to some degree in most surveyed business programs: 89 percent of respondents across four program areas said that one or more... 11
The level of learning predominantly targets a basic awareness of the topic (42 percent of respondents) although we do see differences across... 11
Few schools have courses or course modules dedicated solely to the topic of IP, although the subject is integrated into courses on other topics 11
Business schools' preferred future topics reflect increasing attention to the global nature of business and the need to protect IP rights 12
In terms of overall perceived relevance, the basic concepts and principles of IP are judged most relevant by the vast majority of respondents 12
Business schools perceive that their programs do not incorporate IP concepts at the optimal or desired level. Main constraints include lack of time,... 12
Many avenues exist for increasing students' exposure to IP, despite these limitations 13
Survey results 14
A. Current state 14
A.1. Topics currently taught in business schools 14
A.2. Target levels of learning 16
A.3. How business schools incorporate IP concepts into program curricula 17
B. Future expectations 18
B.1. Topics considered for future inclusion 18
B.2. Perceived relevance of IP topics (sum of currently offered and desire to offer) 19
B.3. Perceived relevance of IP topic categories 20
C. Gaps and constraints 21
C.1. Self-perception of whether program area incorporates IP at optimal or desired level 21
C.2. Gaps or constraints that prevent the incorporation of IP content at desired level 22
C.3. Perceptions of greatest area of need 23
D. Future opportunities for collaboration 24
D.1. Follow-up activities 24
Workshop summary 25
Teaching related to IP is common at some level, but not sufficiently imbedded into the curriculum nor "to the required depth" to be truly meaningful... 25
IP education has become an imperative for business students, given the emergence of entrepreneurship, globalization and technology, and a greater... 26
Entrepreneurship focus 26
Globalization and technology 26
Increasing global awareness and attention 26
Business school leaders face challenges when advocating for more attention to IP topics in program curricula 27
Many avenues exist for increasing students' exposure to IP, despite these limitations 27
Appendices 29
A. Survey instrument 29
B. List of participating institutions 32
Table 1. Geographic distribution of schools represented in survey responses 9
Table 2. Geographic distribution of individuals responding to survey 10
Table 3. Program areas represented by individuals responding to survey 10
Table 4. Topics considered for future inclusion, if not currently addressed within program (top two topics per program area are highlighted) 18
Table 5. Rank order, topics greatest to least perceived relevance 19
Table 6. Gaps or constraints that prevent the incorporation of IP content at desired level, by program area 22
Table 7. Gaps or constraints that prevent the incorporation of IP content at desired level, by country's World Bank economic status 23
Table 8. Interest in follow-up activities 24
Figure 1. Geographic distribution of schools represented in survey responses 9
Figure 2. Geographic distribution of individuals responding to survey 10
Figure 3. Program areas represented by individuals responding to survey 10
Figure 4. Topics currently addressed, all program areas 15
Figure 5. Target levels of learning 16
Figure 6. Perceived relevance of IP topicsFigure 6. Perceived relevance of IP 19
Figure 7. Aggregated topics in three broad categories 20
Figure 8. Does program area incorporate IP at optimal or desired level (by program area)? 21
Figure 9. Does program area incorporate IP at optimal or desired level (by World Bank economic status)? 21