Title page
Contents
Foreword 5
Acknowledgments 6
Introduction 7
Findings 8
Awareness and perception of IP rights - general message 8
Perception of IP attributes - further observations 10
Awareness and perception of IP rights among female consumers and youth 11
The role of IP in the economy 11
Annex A 13
A1. Survey methodology 13
A2. Questionnaire design 14
A3. Coverage by survey languages 14
A4. Sampling 14
A5. Fieldwork 15
A6. Net sample and data validation 15
A7. Weighting and statistical significance 15
Annex B 16
B1. Questionnaire 16
Annex C 20
C1. The awareness index 20
C2. Calculation 20
C3. Relevance 21
Endnotes 23
Figure 1. Awareness index 8
Figure 2. Personal touchpoints with innovation 9
Figure 3. Personal perception of IP attributes 10
Figure 4. IP rights' impact on economy - benefits 12
Figure 5. IP rights' impact on economy - challenges 12
Figure 6. Surveyed countries 13
Figure 7. Demographic snapshot 14
Figure 8. Examples of three randomly selected countries 21