Title page
Contents
ABSTRACT 2
ACKNOWLEDGEMENTS 3
INTRODUCTION 4
THE ITALIAN TWO-WHEELER INDUSTRY 12
THE JAPANESE TWO-WHEELER INDUSTRY 29
THE INDIAN TWO-WHEELER INDUSTRY 38
COMPARATIVE ANALYSIS: SIMILARITIES AND DIFFERENCES BETWEEN THE ITALIAN, JAPANESE AND INDIAN MARKETS 46
REFEENCES 60
Exhibits
Exhibit 1. Global market share by revenue (Statista, 2022) 55
Exhibit 2. Global market share by unit sales (Statista, 2022) 55
Exhibit 3. Comparative table 56