Title page
Contents
ACKNOWLEDGEMENTS 4
FOREWORD 5
SUMMARY 6
WHAT DO VOTERS WANT FROM CHILDCARE REFORMS? 6
1. INTRODUCTION 7
2. WHICH VOTERS ARE PRIORITISING CHILDCARE? 8
FINDING A COMPELLING FRAMING FOR CHILDCARE 11
3. A SYSTEM THAT IS LETTING FAMILIES DOWN 13
PARENTAL EMPLOYMENT 13
QUALITY 13
ACCESS AND AVAILABILITY 14
AFFORDABILITY 14
4. PRIORITIES FOR CHILDCARE 15
5. MEETING CHILDCARE COSTS 18
6. CONCLUSIONS 19
REFERENCES 20
TABLE 4.1. Parents' and grandparents' top priority is greater investment in nurseries 15
TABLE 4.2. Parents of children under 11 prioritise fully-funded childcare places and after school clubs, while grandparents' top priority is greater investment in... 16
TABLE 4.3. Swing voters' top priority is extending free childcare hours to parents who are studying 17
FIGURE 2.1. One in 10 adults report childcare availability and costs among their top priorities 8
FIGURE 2.2. Swing voters, Black and Asian voters and carers are more likely to identify childcare within their top three priorities than the general population 9
FIGURE 2.3. Disengaged commuters are most likely to prioritise the costs and availability of childcare over other policy topics 10
FIGURE 2.4. Respondents identified the costs and availability of childcare as the second most important policy area for families with children 11
FIGURE 2.5. More than half of respondents would back a political party planning to expand childcare for disadvantaged families could access 12
FIGURE 3.1. Parent and grandparents on high incomes are substantially more likely than those on a low income to feel satisfied that they and their child can build... 14
FIGURE 5.1. A large minority of respondents would be willing to pay more for childcare to subsidise costs for low income families 18
Boxes
BOX 1.1. METHODOLOGY 7