Title page
Contents
ACKNOWLEDGEMENTS 4
ABOUT THIS REPORT 5
FOREWORD 6
EXECUTIVE SUMMARY 7
INTRODUCTION 10
A NEW VISION FOR SOCIAL VALUE: THE FOUR PILLARS 18
POLICY RECOMMENDATIONS 34
CONCLUSION 41
APPENDIX 42
TABLE 1. SUMMARY OF POLICY RECOMMENDATIONS 9
TABLE 2. TERMINOLOGY AROUND THE SOCIAL, ENVIRONMENTAL AND ECONOMIC IMPACT OF BUSINESSES 12
TABLE 3/TABLE 1. SUMMARY OF POLICY RECOMMENDATIONS 34
FIGURE 1. STEPS TOWARDS STANDARDISATION ON SOCIAL VALUE 20
FIGURE 2. HOW STANDARDISING OUTCOMES THROUGH COMBINED AUTHORITIES COULD INFORM STANDARDISATION AT THE NATIONAL AND GLOBAL LEVELS 37
Charts
CHART 1. At least half of the public are influenced by the environmental, social and economic impact in their purchasing decisions 11
CHART 2. Google searches for 'greenwashing' have increased sharply in the past few years 13
CHART 3. A minority of SME business leaders rate their understanding of social value as 'strong' 16
CHART 4. The most persuasive reasons for SME business leaders to share more information about their impact are financial and reputational 25
CHART 5. The bigger the business, the stronger their self-reported understanding of social value 28
CHART 6. Advice, guidance, and clearer standards are most likely to make it easier for businesses to measure their impact 31