Title page
Contents
Summary 5
1. Current regulation 7
1.1. British Advertising Codes 7
1.2. Restrictions on advertising of HFSS products 8
Non-broadcast adverts for HFSS products 9
Broadcast adverts for HFSS products 11
1.3. Compliance 12
1.4. ASA monitoring of adverts for HFSS products 13
2. Past consultations and initiatives 15
2.1. Review of the evidence 15
2.2. Childhood obesity: a government action plan 15
2.3. First consultation (2019): television watershed 16
2.4. Second consultation (2020): ban on HFSS advertising online 18
2.5. Government response to 2019 & 2020 consultations 18
3. Health and Care Act 2022 20
3.1. New advertising restrictions 20
3.2. Delay in implementation 21
3.3. King's Speech, May 2024 22
4. Other initiatives 23
4.1. Restrictions on promotions by location & volume price 23
4.2. Ban on the sale of caffeine drinks 24
5. Devolved administrations: policy on promotion of HFSS products 25
5.1. Scottish Government 25
Promotions and marketing of HFSS food and drink 25
Sale of high caffeinated energy drinks to children 27
5.2. The Welsh Government 27
6. Views of stakeholders 30
6.1. Evidence base 30
6.2. Delay in implementing the new restrictions 32
6.3. King's Speech 2024 33