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Contents

Acknowledgments vii

Contributors ix

Introduction 1

DON HEIDER

Part I Underpinnings of Living Virtually

Chapter 1. Technological Developments and Transitions in Virtual Worlds 11

JAMES D IVORY

Chapter 2. The Sociotechnical Infrastructures of Virtual Worlds 23

MARIANNE RYAN

Part II Social Aspects of Living Virtually

Chapter 3. The Social Life of Second Life: An Analysis of the Social Networks of a Virtual World 47

ALEKSANDRA K KROTOSKI, EVANTHIA LYONS AND JULIE BARNETT

Chapter 4. MMORPG Worlds: On the Construction of Social Reality in World of Warcraft 67

DAVID BOYNS, SIMA FORGHANI AND ELENA SOSNOVSKAYA

Chapter 5. When Geography Matters in a Virtual World: In-game Urban Planning and Its Impact on the Second Life Community 93

NAN ZHENG

Chapter 6. Rockin' with the Avatars: "Live" Music and the Virtual Spaces of Second Life 111

DAVID BEER AND BEVERLY GEESIN

Part III Identity in Virtual Worlds

Chapter 7. Identity and Reality: What Does It Mean to Live Virtually? 131

DON HEIDER

Chapter 8. Identity and Gender In Second Life 145

JAIME LOKE

Part IV The Business and Economy of Virtual Worlds

Chapter 9. Virtual World Economics: A Case Study of the Economics of Arden 165

EDWARD CASTRONOVA ET AL

Chapter 10. Real Business and Real Competition in the Unreal World 191

J SONIA HUANG

Chapter 11. Virtual Worlds, Real Brands: A Critical Interrogation of Commodification in Second Life 209

JIA DAI

Part V Living in a Virtual World

Chapter 12. Toward a Democratic Theory of Synthetic Worlds 231

PETER SPANGLER AND JAMES MORGAN

Chapter 13. The Educational Affordances of Multi User Virtual Environments 257

PAUL HOLLINS AND SARAH ROBBINS

Chapter 14. Virtual Journalism and Second Life 271

DUSTIN HARP

Index 291

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Virtual worlds are most often three dimensional locales, where people create virtual personae (called avatars) who come to play, socialize, and work. This edited collection of groundbreaking research on virtual worlds offers a wide-ranging look at the sociology, politics, and communication practices in virtual worlds from a group of scholars in the United States and abroad.

Digital Formations is the best source for critical, well-written books about digital technologies and modern life. Books in the series break new ground by emphasizing multiple methodological and theoretical approaches to deeply probe the formation and reformation of lived experience as it is refracted through digital interaction. The series examines broad issues in realms such as digital culture, electronic commerce, law, politics and governance, gender, the Internet, race, art, health and medicine, and education.

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