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Title page
Contents
ACKNOWLEDGEMENTS 4
EXECUTIVE SUMMARY 5
1. TRUST: THE BATTLE THAT DEFINES OUR POLITICAL ERA 7
1.1. THERE IS AN URGENT NEED TO REBUILD POLITICAL TRUST 7
1.2. THE GOVERNMENT NEEDS A BROADER APPROACH TO ADDRESSING TRUST 8
1.3. THE 'TRUST' ELECTION 9
1.4. TRUSTWATCH 2024 10
2. THE DRIVERS OF LOW TRUST 12
2.1. THE POLITICAL SYSTEM IS NOT TRUSTED TO DELIVER 13
2.2. POLITICAL ACTORS ARE NOT TRUSTED TO ACT WITH INTEGRITY 17
2.3. POLITICAL LEADERS ARE NOT TRUSTED TO LISTEN TO THE PUBLIC'S PERSPECTIVE 20
2.4. LOCAL POLITICIANS ARE NOT TRUSTED TO ENGAGE WITH COMMUNITIES 21
2.5. POLITICIANS ARE NOT SEEN AS REPRESENTATIVE OR RELATABLE 25
2.6. THE NEWS MEDIA ENVIRONMENT IS NOT TRUSTED TO SCRUTINISE AND INFORM 29
3. STRATEGIES FOR REBUILDING TRUST 35
3.1. STRATEGY 1: Maintain the focus on long-term delivery 38
3.2. STRATEGY 2: Sustain efforts on integrity 38
3.3. STRATEGY 3: Put people at the heart of the policy making process 40
3.4. STRATEGY 4: Build a stronger relationship between local politicians and communities 42
3.5. STRATEGY 5: Make politicians more relatable and representative 44
3.6. ENABLER: An informative news media environment 48
4. RECOMMENDATIONS FOR REBUILDING TRUST 56
5. WHAT'S AT STAKE 64
FIGURE 1. ILLUSTRATION OF CURRENT STRATEGY AND FULL STRATEGY NEEDED 37
Charts
CHART 1. Great Britian has the lowest trust in news media of any OECD country 30
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