As people's interest in future-type tourist businesses is increasing, medical tourism that combines health and tourism is emerging as a new area of tourism.

In this situation, the present study purposed to analyze the components of medical service quality, to determine the relations of medical service quality with clients' value, and satisfaction, and ultimately to suggest marketing implications for enhancing clients' satisfaction with medical services and reinforcing hospitals' competitiveness.

The results of this study are as follows. First, medical service quality had a significant effect on the value of medical services. Second, the value of medical services had a significant effect on clients' satisfaction with medical services.