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결과 내 검색 동의어 포함
결과 내 검색 동의어 포함

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초록보기

본 연구는 정부 중앙 부처 및 공공기관인 정부출연연구기관 직원들을 대상으로 기관 SNS 품질 요소인 정보 품질, 서비스 품질, 감성 품질, 유희성 및 개인적 성향인 혁신성이 지각된 사용용이성과 지각된 유용성 및 기관 운영 SNS 태도에 어떠한 영향을 미치는지 알아보고자 하였다. 연구 결과 SNS의 품질 요소인 정보 품질, 서비스 품질, 감성 품질, 유희성은 지각된 사용용이성과 지각된 유용성에 정적 영향을 미치는 것으로 밝혀졌다. 또한 개인변인인 혁신성 역시 지각된 사용용이성과 지각된 유용성에 유의미한 정적 영향을 미치는 것으로 나타났다. 한편 SNS의 태도에 대해 지각된 유용성만이 정적인 영향을 미쳤으며, 지각된 사용용이성은 부적인 관계가 있는 것으로 밝혀졌다. 본 연구는 정부 중앙 부처 및 정부출연연구기관 등 공공기관 운영 SNS에 대한 내부 직원의 인식과 태도를 파악함으로써 대국민 소통 강화 및 PR 전략 수립에 실무적 함의를 제공할 것이다.

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기사명 저자명 페이지 원문 목차
정부 중앙 부처 및 공공기관 직원의 기관 SNS 품질 인식에 대한 연구 = A study of the perception of central government and public institution employees on SNS quality 신아영, 이진균 p. 5-38

대학생의 스마트폰 과의존과 주관적 안녕감의 관계에서 역량요인의 조절효과 = The moderating effect of competency factors on the relationship between smartphone overdependence and subjective well-being of university students 이순례, 김형수 p. 39-68

초기 성인 표본에서 한국판 사회적 문제해결 유창성 검사(K-SPFT)의 예비 타당화 연구 = The preliminary validation study of Korean social problem fluency test(K-SPFT) in young adults 이수경, 김호영 p. 69-96

매개된 배타적 담론과 혐오적 공론장의 재생산 : Mediated exclusive discourse and reproduction of hateful public sphere : focusing on analysis of portal news articles and comments related to Jeju Yemeni refugee issues / 제주 예멘 난민 관련 포털 뉴스와 댓글 분석을 중심으로 주재원, 임이삭 p. 97-134

푸코의 자기배려 이론에 기초한 시나리오치료 프로그램의 개발과 효과 = Development and effects of scenario therapy program based on Foucault's care of the self 박수진 p. 135-169

유튜브 정치·시사 콘텐츠 맞춤화 기능 이용 정도가 정치 커뮤니케이션 효과에 미치는 영향 : The influence of using customization options of public affair and political YouTube content on political communication : focusing on moderating effect of the type of using channel / 유튜브 기반 채널의 상대적 시청 정도의 조절효과를 중심으로 김요한, 손병준, 이상훈 p. 171-199

Exploring vulnerability to misinformation on social media during public health crises = 팬더믹 시기 소셜 미디어에서 통용되는 그릇된 정보의 수용성에 영향을 미치는 요인에 관한 연구 Hyoungkoo Khang, Jiyoung Lee, Eyun-Jung Ki p. 201-229

낙인찍힌 사람들의 행동 전략 : Strategic behaviors of the stigmatized : a case study of Shincheonji believers / 신천지 교인 사례 연구 한준형, 설동훈 p. 231-269

참고문헌 (83건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
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27 Kim, Dong-Joon, and Dae Uk Hwang. 2012. “The effect of SNS(Social Networking Service) quality on satisfaction and repurchase intention in the hotel industry.”Korean Journal of Tourism Research 27(3): 59-76. [In Korean] 미소장
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30 Kim, Ji Hye. 2021. “The study on the effect of the government PR using social media:Focused on the difference in perceptions between the general public and government PR practitioners.” Ewha Journal of Social Sciences 37(2): 89-133. [In Korean] 미소장
31 Kim, Ji Hye, and Byoung Hee Kim. 2017. “A study on the government PR using social Media: Focused on the differences in perception between government PR practitioners and SNS professionals.” Journal of Practical Research in Advertising and Public Relations 10(1): 32-67. [In Korean] 미소장
32 Kim, Jungryum. 2017. “The impact of SNS quality of local government on user satisfaction and city image.” The Journal of Communication Science 33(1): 5-51. [In Korean] 미소장
33 Kim, Kidong. 2019. “Identifying determinants of public officers’ the 4th industrial revolution technological acceptance: Applying the UTAUT model.” Unpublished Master Thesis. Sungkyunkwan University. [In Korean] 미소장
34 Kim, Minjung, and Suyun Shin. 2014. “Effects of mobile fashion shopping characteristics on perceived usefulness, perceived ease of use, purchase attitude, and purchase intention of mobile fashion shopping mall: Focusing on smartphone users.” The Research Journal of the Costume Culture 22(2): 240-257. [In Korean] 미소장
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81 Yoon, Ayoung, Eunyoung Lee, and Hyun-Hwa Lee. 2018. “Consumer perceptions of images in fashion Instagram by information providers (brand vs consumers):Focusing on credibility, usefulness, enjoyment.” Journal of the Korean Society of Clothing and Textiles 42(3): 379-396. [In Korean] 미소장
82 Zhu, Faye X., Walter Wymer, and Injazz Chen. 2002. “IT‐based services and service quality in consumer banking.” International Journal of Service Industry Management 13(1): 69-90. 미소장
83 Zuniarti, Ida, Idah Yuniasih, I Ketut Martana, Eka Dyah Setyaningsih, Isnurrini Hidayat Susilowati, Eigis Yani Pramularso, and Dewi Astuti. 2021. “The effect of the presence of e-commerce on consumer purchasing decisions.” International Journal of Data and Network Science 5(3): 479-484. 미소장

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