Acknowledgments
Authors
About the book
Chapter 1 What is digital transformation
Scholar definition of digital transformation
Industry definition of digital transformation
Accelerating transformation for a post-COVID-19 world
Challenges for businesses during the COVID-19 pandemic
Facilitating digital transformation onwards
Impact of the digital
Accelerated pace
Cooperation instead of a race
Predictions on digital innovation
Digital transformation – what does it look like?
Digital transformation examples
Critical areas for a successful digital transformation
Implementation of digital twin
Privacy
Culture
Augmented intelligence
Digital product management
What are digital transformation drivers?
Customer expectations continue growing
Speed is crucial
Strong focus on customer insight
Everything revolves around AI
Digital transformation equals business transformation
Other trends driving digital transformation
Types of digital transformation
Process transformation
Business model transformation
Domain transformation
Cultural or organizational transformation
Those who close their eyes to digitalization risk failure and extinction
If things are going well, we need to change
Chapter 2 Digital transformation evolution
Letting go of the past
Finding common ground
Digital transformation evolution benefits
Speed
Affordable
Low risk
Flexible
Successful evolution
Determining the approach
Availability of skills
Evolving systems of digital transformation
Systems of record
Systems of collaboration
Systems of engagement
Systems of productivity and outcomes
The value of information in digital transformation
Digital transformation vs. digital evolution
Chapter 3 Digital transformation benefits
Recent events
Data collection
Resource management
Four actionable solutions of resource management
Blending it all
Data-driven customer insights
Transforming companies with data
Data leads to competitive advantage
Enhancing customer experience
Digitally conscious customers
Reimaging the entire customer journey
Encouraging digital culture
Digital culture
Improving efficiency and profitability
More agility
Chapter 4 Digital transformation strategies
What is a digital transformation strategy?
Components of a digital transformation strategy
Communications
Culture of innovation
Technology
Data
Steps of digital transformation strategy
Business assessment
Researching the industry and competitors
Prioritizing digital initiatives
Creating a delivery plan
Creating a budget plan
Creating a resource plan
Principles of digital transformation strategy
Defining the reason for digital transformation
Preparing for cultural change
Starting small, but strategic
Mapping out technology implementation
Seeking partners
Gathering feedback for refinement
Scaling and transforming
Key players in digital transformation strategy
Communications professional
Technologist
Business leader
Examples of digital transformation strategies
Leveraging in-demand digital technologies
Project management tools
Time tracking tools
Social media management tools
Enhancing cybersecurity of used technologies
Changing passwords regularly
Ensuring all connections have VPNs
Installing Ad Blocker in computer browser
Using two-factor authentication
Allocating the budget R&D of digital transformation systems
Giving autonomy to the R&D team
Cooperating with R&D
Developing user-friendly systems
Digital transformation roadmap
Ten-step process to build a digital transformation roadmap
Gathering and analyzing data
Getting senior management involved
Quantifying and prioritizing issues
Setting goals
Establishing accountability
Allocating time and budget
Taking a phased approach
Creating a culture passionate about digital transformation
Investing in agile project management
Seeking post-implementation feedback
Chapter 5 Data-driven society
Data ingestion
Data-driven society in digital transformation
Big data
Ways big data reveals digital transformation opportunities
Datafication
Datafication vs. digitalization
Big data analytics
Chapter 6 Digital transformation tools
Essential tools to support digital transformation
Collaborative suites
Communication Tools
CRM tools
Project management tools
Digital tools and frameworks for digital transformation
Digital twinning technology
Data management software
Real-time quotation – dynamic pricing
What is digital pricing?
Definition of digital pricing
How technology is changing the pricing process
Digitizing existing pricing processes
Digital pricing models
Algorithms find the best prices
Customized pricing
Five modules of dynamic pricing
In the heart of the communications ecosystems
Battle for the new ecosystems
Streamline core business
Opportunities in new service sectors
Chapter 7 Case study: Digital transformation in logistics company
Company profile
Challenge and digitalization status
Solution – approach and realization
Chapter 8 Case study: Digital transformation in manufacturing company – paper products
Company profile
Challenge and digitalization status
Chapter 9 Case study: Digital transformation in food company
Chapter 10 Case study: Digital transformation in healthcare industry
Health information system
Investing in digital health
Digital transformation trends in healthcare
Automation
Connected ambulance
On-demand healthcare solutions
Telemedicine and virtual visits
Patient portals
Health wearables
Disease history analysis
Improving patient experience
Benefits of digital transformation in healthcare
Consistent hospital and patient data management
Connection across social media
Improved internal communication
Electronic health records
Data analysis
APIs and interoperability
Healthcare mobile apps
Limitations of digital transformation
Data management
Cybersecurity
Data privacy
Digital health: the first innovation in healthcare that can reduce costs in the long term
Lack of a suitable business model
Predictive maintenance for people
Conclusion
Chapter 11 Digital transformation in the legal industry
Digital transformation in legal firms
Digital transformation trends in the legal industry
Automation
Cybersecurity
Customer experience
Customer-centric legal services
Customer experience management
Artificial intelligence
Artificial intelligence in legal industry
Digital transformation benefits in the legal industry
Streamline operations
Casework consolidation
Automate tasks
Resource management
Excellent customer experience
Limitations of digital technology in the legal industry
Cloud migration late adoption
Online security
Staff training
Current solutions and future integrations
Conclusion
Chapter 12 Digital transformation in the insurance industry
Reasons to implement digital transformation solutions
Driving excellence and efficiencies
Personalizing service offerings
Master technology disruption
Digital transformation trends in the insurance industry
Digital transformation use cases in insurance
Digital transformation success stories in the insurance industry
Benefits of digital transformation for insurers
Improved efficiency
Personalized service
Building data pipelines
Improved risk management strategy
Limitations of digital transformation in the insurance industry
Digital transformation challenges for insurers to overcome
Conclusion
Chapter 13 Web 3.0
Web 3.0 in general
How Web 3.0 is revolutionizing payments
How Web 3.0 payments work
Impact of decentralized autonomous organizations on work
The importance of smart contracts
How do smart contracts work
What exactly is a blockchain?
Decentralization
How secure is blockchain?
Credit scoring industry digital transformation
A blockchain platform to end the monopoly of credit bureaus
Blockchain of the future
IoT and Web 3.0
Chapter 14 Next steps and what the future will bring: Instead of conclusion
Calculation and company growing plan play significant rule in infrastructure decision steps
Sustainability and automation are on the rise. Remote work and bandwidth issues? Not so much. These insights show what’s hot and what’s not in 2023
The future: managing the entire data lifecycle
Websites
Index