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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach's alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.

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참고문헌 (54건) : 자료제공( 네이버학술정보 )

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번호 참고문헌 국회도서관 소장유무
1 Psychological Implications of Customer Participation in Co-Production 네이버 미소장
2 Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents 네이버 미소장
3 Young fashion leaders’ and followers’ attitudes toward American and importedapparel 네이버 미소장
4 The Role of Relational and Operational Performance in Business-to-Business Customers’ Adoption of Self-Service Technology 네이버 미소장
5 Gender differs: assessing a model of online purchase intentions in e-tail service 네이버 미소장
6 Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 네이버 미소장
7 The effects of customer participation in co-created service recovery 네이버 미소장
8 Gender differences in mail-catalog patronage motives 네이버 미소장
9 Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel 네이버 미소장
10 Influence of image interactivity on approach responses towards an online retailer 네이버 미소장
11 For fun and profit: Hedonic value from image interactivity and responses toward an online store 네이버 미소장
12 Opinion Leaders and Opinion Seekers: Two New Measurement Scales 네이버 미소장
13 Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model 네이버 미소장
14 Fashion innovativeness and self-concept: a replication 네이버 미소장
15 The Social Values of Fashion Innovators 네이버 미소장
16 Transactions : The Influence of Consumer Technology Readiness on Service Quality and Satisfaction in Internet Shopping of Clothing Product 소장
17 Transactions : The Influence of Consumers` Purchase Experience and Technology Readiness on Risk Perception and Satisfaction in Internet Clothing Shopping 소장
18 Transactions : Influences of Consumers` Fashion Innovativeness and Technological Innovativeness on Attitudes and Buying Intention toward Smart Clothing 소장
19 On the relationship between customer participation and satisfaction: two frameworks 네이버 미소장
20 Kim, G. S. (2004). AMOS 5: Analysis structural equation modeling. Seoul: Hannarae. 미소장
21 Kim, H. N., & Rhee, E. Y. (2001). Consumer segmentation of clothing products by fashion conformity/innovativeness and their reference groups. Journal of the Korean Society of Clothing and Textiles, 25(7), 1341−1352. 미소장
22 Lee, D. M., Lee, Y. S., & Ahn, H. S. (2002). A study on gender differences in the perception and use of Internet. Information System Review, 12(1), 103−122. 미소장
23 Lee, H. S., Ahn, K. H., & Ha, Y. W. (2001). Consumer behavior. Seoul: Bobmunsa. 미소장
24 The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses 네이버 미소장
25 Lee, J. H. (2007). The influence of consumer perception of customization on relationship quality in the apparel ebusiness context. Unpublished doctoral dissertation, Seoul National University, Seoul. 미소장
26 The Influence of Consumer Perception of Customization Type on Relationship Quality in the Apparel E-business Context 소장
27 Consumer Reaction to Online 3D Shopping Environment 소장
28 Characteristics of virtual experience in electronic commerce: A protocol analysis 네이버 미소장
29 A Ration Analysis of Quality, Satisfaction, and Additional Use Intention on Mobile Internet Service in Gender： Focus on Mobile Phone Users 네이버 미소장
30 Integrating technology readiness into technology acceptance: The TRAM model 네이버 미소장
31 The role of technology readiness in customers' perception and adoption of self-service technologies 네이버 미소장
32 Lin, J. C., & Hsieh, P. (2007). The influence of technology readiness on satisfaction and behavioral intentions toward self-service technologies. Computers in Human Behavior, 23(3), 1597−1615. 미소장
33 Make clothes using 3D digital. (2005, September 6). Donga News. Retrieved Febuary 8, 2010, from http://www.donga. com 미소장
34 Martinez, E., & Polo, Y. (1996). Adopter categories in the acceptance process for consumer durables. Journal of Product & Management, 5(3), 34−45. 미소장
35 Customer value-chain involvement for co-creating customer delight 네이버 미소장
36 Mathwick, C. (2002). Understanding the online consumer: A typology of online relational norms and behavior. Journal of Interactive Marketing, 16(1), 40–55. 미소장
37 The influence of technology anxiety on consumer use and experiences with self-service technologies 네이버 미소장
38 Explaining intention to use mobile chat services: moderating effects of gender 네이버 미소장
39 Technology Readiness Index (Tri) 네이버 미소장
40 Parasuraman, A., & Colby, C. L. (2001). Techno-ready marketing: How and why your customers adopt technology. New York: Free Press. 미소장
41 Park, E. J., & Park, S. Y. (2007). 혁신성 유형이 패션쇼핑몰 e-충성도에 미치는 영향 [The effect of innovativeness type on e-loyalty of fashion shopping malls]. Proceedings of Korean Academic Society of Business Administration, Unified Academic Conference, Korea, 1−15. 미소장
42 민감성이 패션 혁신성에 미치는 영향 네이버 미소장
43 Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders:The moderating effect of internet innovativeness 네이버 미소장
44 Park, J. J. (2004). The impact of the consumer's innovativeness on online shopping behavior-Based on the technology acceptance model-. Advertising Research, 63, 79− 101. 미소장
45 Profiling fashion innovators:A study of self-concept, impulse buying and Internet purchase intent 네이버 미소장
46 Shim, S. I. (2007). Risk reduction effect of 3D virtual model on the point of purchasing fashion products through the Internet. Unpublished master's thesis, Seoul National University, Seoul. 미소장
47 Shin, J. K., Park, M. S., & Oh, M. O. (2008). Study on service recovery according to customer participation level. The Academy of Customer Satisfaction Management, 10 (2), 239−254. 미소장
48 Shopping interface using 3D virtual fitting system. (2010). i- Fashion technology center homepage. Retrieved January 10, 2010, from http://www.ifashion.or.kr 미소장
49 Differentiation through Customer Involvement in Production or Delivery 네이버 미소장
50 A remote, on-line 3-D human measurement and reconstruction approach for virtual wearer trials in global retailing 네이버 미소장
51 Three-dimensional virtual fitting system in the Internet. (2010). i-Fashionmall. Retrieved January 10, 2010, from http:// www.ifashionmall.co.kr 미소장
52 A Technology Readiness-Based Taxonomy of Customers 네이버 미소장
53 Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior 네이버 미소장
54 Adolescents` Fashion Innovativeness and Evaluation of Korean Image Fashion Products 소장

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