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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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초록보기

Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture.

Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display.

Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence.

Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
The Impact of Foreign Exchange Rates on International Travel: The Case of South Korea 이정완 pp.5-11

Study on the Need of Developing Manuals for Visual Merchandising for Traditional Market : Focusing on the Korean Rice Cake Shop Jeanny Lim pp.13-21

An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service 오영삼, 이영철 pp.23-29

Present and Future of the Korean Firms : Focused on the Traditional Market 김영이 pp.31-36

Visual Merchandising of the Korean Traditional Fabric Stores in the Traditional Market : Based on Busanjin Market 정현주 pp.37-45

참고문헌 (15건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Ahn, Kwang Ho and Lee, Ha Neol (2011), “The Effect of Perceived Shopping Value Dimensions on Attitude Toward Store, Emotional Response to store Shopping, and Store Loyalty”, Asia Market Journal, 12(4), 137-164 미소장
2 Choi, WooSuk., Park, Sang Kyu and Lee, Youn Suk (2012), “A Survey on the Consumer Preferences for Korean Rice Cake Packing in the Seoul Metropolitan Area” Journal of Korea Society Food Science Nature, 41(3), 418-429. 미소장
3 Jee, Jin-ho and Lim, Hwa-Soon (2000), “A Study on the Traditional Periodic Market place as Cultural Tourism Resources”, Journal of Korea Academic Society of Travel, 12, 246-257. 미소장
4 Jung, Eunju and Chun, Jin hie (2011), “Status of VMD Elements of Store of SPA Brands and User Evaluation”, Bulletin of Korean Society of basic Design & art, 12(3), 461-469 미소장
5 Kim, Hongbea (2011), “New Product Development & Brand Strategy on Korean Traditional Cookies for Young Generation”, Bulletin of Korean Society of Basic Design & Art, 12(1), 161-170 미소장
6 Kim, Young-Ei (2012), “Present and Future of the Korean Firms : Focused on the Traditional Market”, Proceedings of 2012 Summer International Conference of KODISA, Seoul, 47-56 미소장
7 Lee, In Sei (2012), “A Comparative Study on the Market Selection Attributes of Traditional Market Users in Korea and China”, Journal of International Area Studies Review, 1, 235-256. 미소장
8 Design Studies Award 네이버 미소장
9 Lee, Myung Hwan and Lee, Jae Ik (2001), “Regarding the Attribute of Coping with the Sensitive Purchasing Trend”, journal of korea digital design council, 2, 53-64 미소장
10 The Strategy Remodeling Renovation of Traditional Fashion Markets: The Differences of Perceptions between Merchants and Consumers 네이버 미소장
11 A Study on Visual Merchandising for the SPA Fashion Brands in Japan 소장
12 Lim, Sun Hee., Kim, Joo Yun and Ha, Eun Kyung (2011), “A Study on the Design of Eco-Friendly Cosmetic Space from the Viewpoint of IMC”, Journal of The Korea Institute of the Spatial Design, 6(1) 43-53 미소장
13 The Situation Analysis of Fashion Retail Store According to Attributes of Visual Store Environment in Korean Traditional Market 소장
14 Annals of tourism research and article-based publishing 네이버 미소장
15 Yoon, Sook-Ja (2006), “International Stratery of Rice Cake and Korean Traditional Cookie”, Food Industrial and Nature, 11(2), 25-28 미소장

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