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The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

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기사명 저자명 페이지 원문 목차
An Empirical Investigation on the Adoption of E-Commerce in Bangladesh Md. Rakibul Hoque, Mohammad Afshar Ali, Mohammad Abdullah Mahfuz pp.1-24
The Use of Ontology in Knowledge Intensive Tasks: Ontology Driven Retrieval of Use Cases 김종우, Jordi Conesa, Balasubramaniam Ramesh pp.25-60
The Roles and Characteristics of R&D Investment in the IT Firms: IT Hardware Firms vs. IT Software Firms 이명건, 박종필, 박우진 pp.61-81
An Intelligent Exhibition Rule Management System using PMML 문현실, 조윤호, 김재경 pp.83-97
The Role of IT in Tourism 구철모, Ulrike Gretzel, William Cannon Hunter, 정남호 pp.99-104
Constructivist Research in Smart Tourism William Cannon Hunter, 정남호, Ulrike Gretzel, 구철모 pp.105-120
The Effects of Social Media on Music-induced Tourism: A Case of Korean Pop Music and Inbound Tourism to Korea 오세환, 안중호, 백현미 pp.121-143
Evaluating the Official Websites of SAARC Countries on their Web Information on Food Tourism Dahiya Ashish, Duggal Shelley pp.145-162
Constructivism in Smart Tourism Research : Seoul Destination Image 황지영, 박효연, William Cannon Hunter pp.163-178
Applying Gamification and Assessing its Effectiveness in a Tourism Context : Behavioural and Psychological Outcomes of the TripAdvisor's Gamification Users Marianna Sigala pp.179-210

참고문헌 (23건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Ashish, D. and Shelley, D., "Comparative Analysis of the Website Performance of Industry Integrated HMIs, Central Government IHMs and State Government IHMs in India. J Tourism Hospit 2: 117. doi:10.4172/2167-0269.1000117, 2013. 미소장
2 Bolwell, D. and Weinz, W., Reducing Poverty through Tourism. Working Paper (WP. 266). Retrieved from International Labour Office Website: http://citesource.trincoll.edu/apa/apaworkingpaper.pdf, 2008. 미소장
3 Photograph, Information Search and Tourism Marketing 네이버 미소장
4 Government websites for promoting East Asian culinary tourism: A cross-national analysis 네이버 미소장
5 Enhancing destination image through travel website information 네이버 미소장
6 Kaplan, R. and Norton, D., The Balanced Scorecard-Measures that Drive Performance, Harvard Business Review. January/February,1992, pp. 71-79. 미소장
7 Gastronomy Tourism 네이버 미소장
8 Tourism and Gastronomy: Gastronomy's Influence on How Tourists Experience a Destination 네이버 미소장
9 Kline, S.F., Morrison, A.M., and St John, A., Exploring Bed and Breakfast Websites: A Balanced Scorecard Approach, in a special issue of the Journal of Travel and Tourism Marketing on E-Consumer Behavior in Hospitality and Tourism, Vol. 17, No. 2/3, 2004, pp. 253-267. 미소장
10 The perceived destination image of Hong Kong on Ctrip.com 네이버 미소장
11 Pictorial element of destination in image formation 네이버 미소장
12 Morrison, A., Taylor, S., Morrison, A.J., and Morrison, A.D., "Marketing Small Hotels on the World Wide Web," Information Technology and Tourism, Vol. 2, No. 2, 1999, pp. 97-113. 미소장
13 Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated 네이버 미소장
14 Hotel management and marketing on the internet: An analysis of sites and features 네이버 미소장
15 A Proposed Model of External Consumer Information Search 네이버 미소장
16 Singh, E., Milne, S., and Hull, J., Use of Mixed-Methods Case Study to Research Sustainable Tourism Development in South Pacific SIDS. In Kenneth F. Hyde, Chris Ryan and Arch G. Woodside (Eds.), Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research Volume 6) (pp. 457-478): Emerald Group Publishing Limited, 2012. 미소장
17 Tourism management 네이버 미소장
18 DESTINATION MARKETING ORGANIZATIONS' WEB SITE USERS AND NONUSERS: A COMPARISON OF ACTUAL VISITS AND REVISIT INTENTIONS 네이버 미소장
19 UNCTAD, United Nations Conference on Trade and Development (UNCTAD XIII)-Doha, Qatar, 20 April 2012. 미소장
20 UNWTO, UNWTO Tourism Highlights 2011edition. 미소장
21 UNWTO, UNWTO Tourism Highlights 2013edition. 미소장
22 World Tourism Organisation, Global Report on food tourism, UNWTO, Madrid. Spain, 2013. 미소장
23 Marketing Small Wineries: An Exploratory Approach to Website Evaluation 네이버 미소장

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