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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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The purpose of this study was to look into the difference in makeup attitude and purchasing behavior of cosmetics in regard to adult women’s consumption value characteristics. To this end, this study made a survey on this issue with adult women through a research center from Jan. 16 to Jan. 23, 2018. Statistical analysis of the collected data (638 copies in total) were done using SPSS 21.0. For the said analysis, frequency analysis, cross analysis, factor analysis, reliability analysis, and analysis of variance were used. The unreasonable consumer group tends to put makeup just for show off. This group considered that makeup can complement or improve skin condition and mainly relied on the information they acquired on cosmetics. The ambivalent consumer group mostly put makeup to go along with the trend and seek fashion, and for interpersonal relationship and change. They have diverse motivation to buy cosmetics, and they select cosmetics by taking various features into account. Their purchasing cycle also tends to be short. The hedonic consumer group mainly adheres to the makeup method suitable for herself and puts on makeup to go along with the trend and show off. They acquire information on cosmetics by referring to their own experiences, online advertisements or asking friends. The low-price oriented group selects cosmetics by considering the functional properties of cosmetics and the price. They mainly refer to their own experiences. Their purchasing cycle is the longest. A female consumer’s behaviors toward the choice & use of cosmetics were determined by a mental motive of the consumption value. Accordingly, from the stand point of a company, the current study have presented a strategy which would enable the consumers to consider the practical and emotional aspects of a product while developing a cosmetics selling strategy.

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
모발 조직의 주사전자현미경 시료처리 및 관찰 기법 = Observational Techniques and Sample Preparation of Hair for Scanning Electron Microscopy 장병수 pp.1-7

노근, 함초, 매실 추출물의 항산화 활성 및 멜라닌 억제효능 = Anti-oxidant and Anti-melanogenesis Activity of Extracts from Phragmites rhizoma, Salicomia herbacea and Prunus mume 송태임, 장현정, 임채영, 이숙영, 이기영 pp.9-17

괭이밥 초음파 추출물의 항노화 및 항산화 활성 비교 = Comparison of Anti-aging and Antioxidant Activities of Oxalis corniculata Ultrasonic Extracts 김자희, 서수정, 김남우, 이양숙 pp.19-28

매실 고유향을 함유한 증류액과 착즙액의 제조 조건 및 유효성 분석 = Manufacturing Conditions and Validity Analysis for Juice and Distillate Containing Inherent Fragrance from Maesil (Prunus mume) 송태임, 임채영, 이숙영, 이기영 pp.29-38

제주도 자생 식물 혼합추출물의 in vitro 생리활성 평가 = In Vitro Evaluation of Biological Activities of Jeju Island Plants Mixture 이인철, 박병권, 김정미, 문지영, 김대용 pp.39-45

국내 경기도 남부지역을 대상으로 한 연령군 및 성별에 따른 모발의 필수 미네랄 평가 = Assessment of Essential Minerals in Human Hair by Age Groups and Sexes in the Southern Province of Gyeonggi-do, Korea 이가연, 하병조 pp.47-54

세안제 구매성향에 따른 세안행태와 세안제의 선택속성 = Cleansing Routine and Facial Cleanser Selection Patterns Based on Facial Cleanser Purchase Tendencies : Targeting Women Aged 20 to 30 : 20~30대 여성을 대상으로 김수진, 박선민 pp.55-68

미용을 전공하는 대학교 일반학생과 산업체학생들의 교육과정만족도와 자아존중감과의 관계 = Relationship between Curriculum Satisfaction and Self-esteem in College Students Majoring in Cosmetology and Vocational School Students 박용, 이하나 pp.69-76

헤어샵 종사자의 서비스일관성과 서비스유연성이 긍정적 정서표현과 직무성과에 미치는 영향 = The Effects of Service Consistency and Service Flexibility on Positive Emotional Display and Job Performance of Hair Shop Employees : Focusing on Small Hair Shops : 소상공인 헤어샵을 중심으로 박민선, 지정훈 pp.77-88

미용업 종사자의 감각기관 이상에 대한 자각증상과 업무와의 관련성 = The relationship between work and self-reported symptoms about sensory organ anomalies of beauty industry professionals 진정화, 임정미 pp.89-95

소비자들의 공중관계성과 브랜드이미지, 고객충성도의 관계 = Correlations among Public Relationships, Brand Image and Customer Royalty of Consumers 어흥선, 이종숙 pp.97-105

20-30대 미혼여성의 자아이미지가 남성이미지 선호도에 미치는 영향 = Effect of self-image of single women in their 20s and 30s on male image preference 방효진 pp.107-114

성인여성의 소비가치 유형에 따른 화장행동과 화장품 구매행동 = Makeup Behavior and Cosmetics Purchasing Behavior with respect to Adult Women's Consumption 고아라 pp.115-131

파운데이션과 조명에 따른 아이섀도 발색 효과 차이에 대한 평가 = Evaluation of Different Effects of Eyeshadow Color With Respect to Foundation and Lighting 신효진, 장미숙 pp.133-142

참고문헌 (39건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Cai YY: Comparative analysis of characteristics of group segment according to cosmetics fashion leadership of 20’s & 30’s women : focusing on psychological characteristics, interaction activities an cosmetics information search behavior. Master’s thesis, Department of Cosmetic science and Management, Incheon National University, Incheon, Republic of Korea, pp. 41-64, 2015. (Korean) 미소장
2 Choi JS: A study on the relationship of makeup behavior, psychological traits and preference for the makeup images of funeral picture in elderly women. Doctoral dissertation, Department of Clothing, Sungshin Women’s University, Seoul, Republic of Korea, pp. 6-40, 2015. (Korean) 미소장
3 Choi SK: The effects of demographic characteristics and psychological characteristic on make-up behavior of women. J Kor Soc Costume 57 : 60-74, 2007. (Korean) 미소장
4 Hong ST, Park EA: Comparison of female consumers’ purchasing behavior by lifestyle types : In the case of cosmetics. Kor Marketing Rev 20 : 55-89, 2005. (Korean) 미소장
5 Ikuo D: Sociality of beauty : social psychology of make-up behavior. J Kor Soc Cloth Ind 4 : 223-228, 2002. (Korean) 미소장
6 Jeong MS, Lee YJ, Lee JC: Influence of purchasing propensity given buying cosmetics upon important consideration attributes and satisfaction. J Dongyang University 14 : 249-276, 2010. (Korean) 미소장
7 Jun JH: An exploratory study on value-conscious consumption : relationship between value and ambivalent clothing consuming behavior. Doctoral dissertation, Department of Clothing and Textiles, Chungnam National University, Daejeon, Republic of Korea, p. 3, 2010. (Korean) 미소장
8 Jung MJ: A study on behaviors of the make-up about a girl’s high school students. Master’s thesis, Department of Beauty Coordinate Design, Catholic University, Daegu, Republic of Korea, p. 8, 2010. (Korean) 미소장
9 Jung YG, Won JK, Park JG, Cho Sh: Impact factor upon consumer buying behavior. J Serv Res Stud 2 : 29-37, 2012. (Korean) 미소장
10 Kim HH: The relationships among the make-up behaviors and consumers anxiety in purchasing cosmetics of the female high school student. Master’s thesis, Department of Textiles and Clothing, Catholic University, Seoul, Republic of Korea, p. 27, 2001. (Korean) 미소장
11 Kim JS: The effect of make-up on the self-concept in the female college students. Fashion & Text Res J 7 : 633-640, 2005. (Korean) 미소장
12 Kim JY: The study on the relations of made up behaviors with face image and situational correction make up. Master’s thesis, Department of Beauty Coordinate Design, Daegu University, Gyeongsan, Republic of Korea, p. 7, 2012. (Korean) 미소장
13 Kim KH: Men’s purchase pattern of fashion products according to their pursued self-image and fashion life style. Doctoral dissertation, Department of Clothing and Textiles, Kyunghee University, Seoul, Republic of Korea, pp. 95-98, 2009. (Korean) 미소장
14 Kim MY: Satisfaction with use of functional cosmetics. Master’s thesis, Department of Cosmetology, Dankook University, Seoul, Republic of Korea, pp. 20-21, 2016. (Korean) 미소장
15 Kim SY: A study on the use of cosmetics and purchasing behavior. Master’s thesis, Department of Cosmetic and Beauty, Sookmyung Women’s University, Seoul, Republic of Korea, pp. 42-52, 2014. (Korean) 미소장
16 Kim YS: A study on the development of wedding dress design in wedding cultures of value consumption. Master’s thesis, Department of Fashion Industry, Ewha Woman’s University, Seoul, Republic of Korea, p. 12, 2017. (Korean) 미소장
17 Korea Health Industry Development Institute: 2016 Cosmetics industry trend analysis. Chungcheongbuk-do, Republic of Korea, pp. 14-15, 103, 2016. (Korean) 미소장
18 Korea Eximbank Overseas Economic Research Institute: Research on new growth engine of cosmetics industry. Seoul, Republic of Korea, p. 19, 2017. (Korean) 미소장
19 Ku YS, Kwon HJ, Lee SM: A study on cosmetics purchasing behavior of male college students by clothing involvement. Res J Costume Culture 8 : 183-196, 2000. (Korean) 미소장
20 Kwag SH: The effect of emotional purchase value and risk-taking on purchase intention: preponderant roe of smart TV. Master’s thesis, Department of Interdisciplinary Program of Electronic Commerce, Chungnam National University, Gwangju, Republic of Korea, pp. 17-18, 2014. (Korean) 미소장
21 Kwon MW, Rhee KC: A study on differences of consumer values among adolescent consumers groups. Kor J Youth Stud 7 : 169-193, 2000. (Korean) 미소장
22 Ko MK, Choi KA, Chung SJ, Jeon YJ: A study on shopping orientation and preferred store characteristics of female shoppers aged between 45-64. J Kor Soc Clothing Text 31 : 1202-1210, 2007. (Korean) 미소장
23 Koo DM: Research Methodology. Gyeonggi-do, Republic of Korea, p. 171, 2013. (Korean) 미소장
24 Lee CS, Pahng SB: The effects of shopping value on online purchasing intention: focus on product attribute importance as intervening variable. JKMA 19 : 41-69, 2004. (Korean) 미소장
25 Lee HH: Analysis of perception of make-up and color preference of hue cosmetic products among high school girls. Master’s thesis, Department of Engineering, Konkuk University, Seoul, Republic of Korea, p. 2, 2007. (Korean) 미소장
26 Lee JM: Retail environment changes and consumers’ value conflict: three essays on the impact of globalization, concentration and personalization. Doctoral dissertation, Department of Consumer Science, Seoul National University, Seoul, Republic of Korea, p. 6, 2015a. (Korean) 미소장
27 Lee JY: A study on the relationship among make-up behavior, desired image, physical satisfaction, and consciousness of others according to self-consciousness. Doctoral dissertation, Department of Fashion Design, Tongmyong University, Busan, Republic of Korea, p. 26, 2015b. (Korean) 미소장
28 Lee KS: Influences on middle-aged women’s desired cosmetics benefits on purchasing behavior and level of satisfaction with cosmetics according to their perceived age differential. Doctoral dissertation, Department of Clothing and Textiles, Kyunghee University, Seoul, Republic of Korea, pp. 156-160, 2012. (Korean) 미소장
29 Lee NK: A study on beauty attitude and cosmetics purchasing decision factor by groups of female value awareness. Master’s thesis, Department of Fashion Design and Merchandising, Kyungsung University, Busan, Republic of Korea, pp. 41-60, 2014. (Korean) 미소장
30 Lee YS: Effects of self-consciousness levels of middle-aged women on make-up behavior : focusing on middle aged women in the Kyungnam. Kor Soc B&A 11 : 27-39, 2010. (Korean) 미소장
31 Lim SJ, Hwang SJ, Lee JN, Lee SH, Yoon Y: The social psychology of clothing. Soohaksa, Seoul, pp. 94-100, 2009. (Korean) 미소장
32 Nam YS: The effect of TV beauty programs on the buying behavior of cosmetics consumers (a case study of consumers in their 20’s～30’s. Master’s thesis, Department of Cosmetology, Konkuk University, Seoul, Republic of Korea, pp. 20-25, 2014. (Korean) 미소장
33 Oh JS, Kim JS: A study on the consumption value and environment-friendly consumption behaviors of adolescent consumers. Family Environ Res 47 : 13-28, 2009. (Korean) 미소장
34 Park EH, Ku YS: Cosmetics behavior and purchasing behavior according to female cosmetics consumer’ shopping propensity typology. J Fashion Bus 15 : 28-42, 2011. (Korean) 미소장
35 Park KH: The cosmetic purchase behavior of women in their 20s(Ⅰ). J Kor Soc Costume 67 : 47-65, 2017. (Korean) 미소장
36 Park YK: A study on the hedonic purchase of utilitarian product through art marketing. Master’s thesis, Department of Business Administration, Pusan National University, Pusan, Republic of Korea, p. 24, 2011. (Korean) 미소장
37 Sun JH, Yoo TS: A study on shopping orientation, information source, store image of consumers according to the distribution channels of cosmetics. J Kor Soc Cloth Text 28 : 559-569, 2004. (Korean) 미소장
38 Yoo R: A study on middle-low priced cosmetics purchasing intention in relation to the consumption value of female consumers in their 20s and 30s. Master’s thesis, Department of Consumer Information Science, Konkuk University, Seoul, Republic of Korea, p. 76, 2016. (Korean) 미소장
39 You JS: The effects of Korean women’s cosmetics possessive want about their purchasing behavior and subjective skin interest. Master’s thesis, Department of Cosmetology, Konkuk University, Seoul, Republic of Korea, pp. 22-40, 2017. (Korean) 미소장

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