본문 바로가기 주메뉴 바로가기
22대 대한민국 국회 국회정보길라잡이 국회의원검색
회원가입 로그인
HOME

정보검색

소장정보 검색

국회도서관 홈으로 정보검색 소장정보 검색
결과 내 검색 동의어 포함
결과 내 검색 동의어 포함

-

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
Standards harmonization and asymmetric compliance technology Han-Eol Ryu p. 1-20
Location efficiencies of host countries for strategic offshoring decisions amid wealth creation opportunities and supply chain risks Jin-Hee Ma, Young-Hyo Ahn p. 21-47
Measuring Korea's industry-level productivity change due to tariff cuts using a CGE model Jaewhak Roh, Jaeyoun Roh p. 48-64
(The) globalization and business performance of corporate value chain Taek-Ho Kwon, Hong-Gyue Park, Hyuk-Soo Cho p. 65-86

(The) antecedents and consequences of Korean brand equity in Myanmar : focusing on country of origin image and advertising awareness Thunt Htut Oo, Sung-Hoon Jung, Keon-Hyeong Lee p. 87-115
Research on spatial dependence and influencing factors of Korean intra-industry trade of agricultural products : from South Korea's agricultural trade data Hong-Qu Lv, Chen-Yang Huang p. 116-133
Inter-partner fit mechanisms for sustainable joint ventures : evidence from Japanese firms in Korea Jang-Hyun Kim, Koji Yoshimoto, Il-Hyun Bae, Ki-Chang Yoon p. 134-152
New distribution strategies of Korean SMEs in post COVID-19 pandemic era : focusing on the innovation of official distribution channels Min-Jae Lee, Jin-Sup Jung p. 153-168

참고문헌 (98건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Aaker, D. A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York, NY: The Free Press. 미소장
2 Aaker, D. A. (1996), Building Strong Brands, New York, NY: The Free Press. 미소장
3 Agrawal, J. and W. A. Kamakura (1999), “Country of Origin: A Competitive Advantage?”, International Journal of Research in Marketing, 16(4), 255-267. 미소장
4 Alhaddad, A. A. (2015), “The Effect of Advertising Awareness on Brand Equity in Social Media”, International Journal of e-Education, e-Management and e-Learning, 5(2), 73-84. 미소장
5 Alkhawaldeh, A. M., M. Al-Salaymeh, F. Alshare and B. M. Eneizan (2017), “The Effect of Brand Awareness on Brand Loyalty: Mediating Role of Brand Commitment”, European Journal of Business and Management, 9(36), 38-47. 미소장
6 Alkhawaldeh, A. M. and B. M. Eneizan (2018), “Factors Influencing Brand Loyalty in Durable Goods Market”, International Journal of Academic Research in Business and Social Sciences, 8(1), 319-332. 미소장
7 Ansary, A. and N. M. H. N. Hashim (2017), “Brand Image and Equity: The Mediating Role of Brand Equity Drivers and Moderating Effects of Product Type and Word of Mouth”, Review of Managerial Science, 12(4), 969-1002. 미소장
8 Ariffin, S., J. M. Yusof, L. Putit and M. I. A. Shah (2016), “Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products”, Procedia Economics and Finance, 37(16), 391-396. 미소장
9 Arimbawa, C. A. N. and I. K. Rahyuda (2015), “Peran Brand Image Sebagai Mediator Antara Country Of Origin Terhadap Purchase Intention (Studi pada Produk Laptop Sony Vaio di Kota Denpasar)”, E-Jurnal Manajemen Unud, 4(4), 879-897. 미소장
10 Assael, H. (1998), Consumer Behavior and Marketing Action (6th ed.), Cincinnati, Ohio: South-Western. 미소장
11 Bae, Su-Jin., T. H. Jung, N. Moorhouse, Min-Jeong Suh and Oh-Byung Kwon (2020), “The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective”, Sustainability, 12(7), 1-22. 미소장
12 Baldinger, A.L. and J. Rubinson (1996), “Brand Loyalty: The Link Between Attitude and Behavior”, Journal of Advertising Research, 36(6), 22-34. 미소장
13 Buil, I., L. D. Chernatony and E. Martinez. (2013), “Examining the Role of Advertising and Sales Promotions in Brand Equity Creation”, Journal of Business Research, 66(1), 115-122. 미소장
14 Cavero, S. and J. Cebollada (1997), “Brand Choice and Marketing Strategy: An Application to The Market of Laundry Detergent for Delicate Clothes in Spain”, Journal of International Consumer Marketing, 10(1-2), 57-71. 미소장
15 Chang, Pao‐Long and Ming‐Hua Chieng (2006), “Building Consumer Brand Relationship: A Cross-Cultural Experiential View”, Psychology and Marketing, 23(11), 927-959. 미소장
16 Chin, W. W. (1998), “The Partial Least Squares Approach to Structural Equation Modeling”, Modern Methods for Business Research, 295(2), 295-336. 미소장
17 Chinomona, R. and E. Maziriri (2017), “The Influence of Brand Awareness, Brand Association and Product Quality on Brand Loyalty and Repurchase Intention: A Case of Male Consumers for Cosmetic Brands in South Africa”, Journal of Business and Retail Management Research, 12(1), 143-154. 미소장
18 Cho, Eun-Joo (2011), Development of A Brand Image Scale and The Impact of Lovemarks On Brand Equity (Doctoral Dissertation), Iowa: Iowa State University. 미소장
19 Cohen, J. (1992), “A Power Primer”, Psychological Bulletin, 112(1), 155-159. 미소장
20 Cronin, J. J., M. K. Brady and G. T. M. Hult (2000), “Assessing the Effects of Quality, Value, And Customer Satisfaction on Consumer Behavioral Intentions in Service Environments”, Journal of Retailing, 76(2), 193-218. 미소장
21 Daskalakis, S. and J. Mantas (2008, May 25-28), “Evaluating the Impact of a Service-Oriented Framework for Healthcare Interoperability”, The 21st International Congress of the European Federation for Medical Informatics: eHealth Beyond the Horizon – Get IT There, Göteborg, Sweden, 285-290. 미소장
22 Dodds, W. B., K. B. Monroe and D. Grewal (1991), “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluation”, Journal of Marketing Research, 28(3), 307-319. 미소장
23 Emari, H., A. Jafari and M. Mogaddam (2012), “The Mediatory Impact of Brand Loyalty and Brand Image on Brand Equity”, African Journal of Business Management, 6(17), 5692-5701. 미소장
24 Esch, F. R., T. Langner, B. H. Schmitt and P. Geus (2006), “Are Brands Forever? How Brand Knowledge and Relationships Affect Current and Future Purchases”, Journal of Product &Brand Management, 15(2), 98-105. 미소장
25 Ettenson, R. and J. G. Klein (2005), “The Fallout from French Nuclear Testing in the South Pacific:A longitudinal study of consumer boycotts”, International Marketing Review, 22(2), 199-224. 미소장
26 Eurocharm Myanmar (2020), Consumer Goods Guide 2020, European Chamber of Commerce in Myanmar. Available from https://eurocham-myanmar.org/uploads/89f2f-website---consumer-goods-guide-2020.pdf (accessed December 15, 2020) 미소장
27 Falahat, M. and C. S. Chuan and S. B. Kai (2018), “Brand Loyalty and Determinants of Perceived Quality and Willingness to Order”, Academy of Strategic Management of Journal, 17(4), 1-10. 미소장
28 Falk, R. F. and N. B. Miller (1992), A Primer for Soft Modeling, Akron, Ohio: University of Akron Press. 미소장
29 Fishbein, M. and I. Ajzen (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley. 미소장
30 Fornell, C. and D. F. Larcker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, The Journal of Marketing Research, 18 (1), 39-50. 미소장
31 Garretson, J. A. and K. E. Clow (1999), “The Influence of Coupon Face Value on Service Quality Expectations, Risk Perceptions and Purchase Intentions in The Dental Industry”, Journal of Services Marketing, 13(1), 59–72. 미소장
32 Gorgani, M. R. N. (2016), “The Impact of Social Network Media on Brand Equity in SEMs”, European Journal of Sustainable Development, 5(3), 239-244. 미소장
33 Hair, J. F., Jr., G. T. M. Hult, C. M. Ringle and M. Sarstedt (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Thousand Oaks, California, CA: Sage Publications. 미소장
34 Han, Choong-Min, Chen Xi and Sang-Youp Rhee (2011), “The Korean Wave in China and Perceived Image of Korean Brands: Korean Wave Advertising vs. Country-of-Origin Effect”, Korean Management Review, 40(4), 1055-1074. 미소장
35 Hanna, F. O. (2019), “The Effect of Country of Origin and Brand Image on Perceived Quality and Interest to Buy”, Journal of Economics and Business, 3(2), 284-292. 미소장
36 Hellier, P. K., G. M. Geursen, R. A. Carr and J. A. Rickard (2003), “Customer Repurchase Intention: A General Structural Equation Model”, European Journal of Marketing, 37(11/12), 1762-1800. 미소장
37 Henseler, J., C. M. Ringle and M. Sarstedt (2015), “A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling”, Journal of the Academy of Marketing Science, 43(1), 115-135. 미소장
38 Henseler J. (2017), “Partial Least Squares Path Modeling”. In Leeflang P., J. Wieringa, T. Bijmolt and K. Pauwels (Eds.), Advanced Methods for Modeling Markets, International Series in Quantitative Marketing, Heidelberg: Springer, 361-381. 미소장
39 Hsieh, An‐Tien and Chung‐Kai Li (2008), “The Moderating Effect of Brand Image on Public Relations Perception and Customer Loyalty”, Marketing Intelligence and Planning Journal, 26(1), 26-42. 미소장
40 Hu, L. T. and P. M. Bentler (1999), “Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives”, Structural Equation Modeling, 6(1), 1-55. 미소장
41 Insch, G. S. and J. B. McBride (1998), “Decomposing the Country-Of-Origin Construct: An Empirical Test of Country of Design, Country of Parts and Country of Assembly”, Journal of International Consumer Marketing, 10(4), 69-91. 미소장
42 Jan, M. T., K. Abdullah and M. H. Smail (2013, February 25-26), “Antecedents of Loyalty in the Airline Industry of Malaysia: An Examination of Higher-Order Measurement Model”, Proceedings 3rd Asia-Pacific Business Research Conference, Kuala Lumpur, Malaysia, 1-14. 미소장
43 Johansson, J. K., S. P. Douglas and I. Nonaka (1985), “Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective”, Journal of Marketing Research, 22(4), 388-396. 미소장
44 Jones, M. A., D. L. Mothersbaugh and S. E. Beatty (2002), “Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes”, Journal of Business Research, 55(6), 441-450. 미소장
45 Jung, Gang-Ok, Seong-Goo Ji and Xing Zhang (2009), “Brand Knowledge in China Market: The Effect of Hallyu and Marketing Mix Elements on Brand Equity”, Journal of Knowledge Management, 10(3), 81-98. 미소장
46 Keller, K. L. (1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”, Journal of Marketing, 57(1), 1-22. 미소장
47 Keller, K. L. (1998), “Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River, NJ: Prentice-Hall. 미소장
48 Keller, K. L. (2003), “Brand Synthesis: The Multidimensionality of Brand Knowledge”, Journal of Consumer Research, 29(4), 595-600. 미소장
49 Kieu, Anh Tai (2016), The Impact of Brand Relationship and Perceived Quality on Brand Loyalty in the Emerging Market Context of Vietnam (Doctoral Dissertation), Sydney: University of Western Sydney. 미소장
50 Kim, Ji-Hern and Yong-J Hyun (2011), “A Model to Investigate the Influence of Marketing-Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector”, Industrial Marketing Management, 40(3), 424-438. 미소장
51 Kim Mie-Jung and Thunt Htut Oo (2015), “A Study on the Effect of Attitude of Korean Wave and Its Effects on Intention to Purchase Korea Brand in Myanmar”, Global E-Business Association, 16(2), 101-123. 미소장
52 Kock, N. (2015), “Common Method Bias in PLS-SEM: A Full Collinearity Assessment Approach”, International Journal of E-Collaboration, 11(4), 1-10. 미소장
53 Kotler P. (1998), Marketing Management: Analysis, Planning, Implementation, and Control, Prentice Hall. 미소장
54 Kotler P. (2000), Marketing Management. Englewood Cliffs, NJ: Prentice Hall. 미소장
55 Kotler, P., V. Wong, J. Saunders and G. Armstrong (2005), Principles of Marketing (4th European ed.), England: Pearson Education Limited. 미소장
56 Kuşçu, A. and D. S. Özçam (2014), “Analyzing Factors Affecting Repurchase Intention During Gezi Park Brand Protests”, European Journal of Business and Management, 6(38), 177-188. 미소장
57 La Pyae and Sirion Chaipoopirutana (2015), “A Study of Customer Loyalty towards Samsung smartphone in Yangon, Myanmar”, Journal of Management Science, Ubon Ratchathani University, 4(7) 15-30. 미소장
58 Low, G. S. and C. W. Lamb (2000), “The Measurement and Dimensionality of Brand Associations”, Journal of Business Research, 28(3), 191-210. 미소장
59 Marconi, J. (2000), The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand, Chicago: NTC Business Books. 미소장
60 Martinez, E., T. Montaner and J. M. Pina (2009), “Brand Extension Feedback: The Role of Advertising”, Journal of Business Research, 62(3), 305-313. 미소장
61 Matthews, D. R., J. Son and K. Watchravesringkan (2014), “An Exploration of Brand Equity Antecedents Concerning Brand Loyalty: A Cognitive, Affective, and Conative Perspective”, Journal of Business and Retail Management Research, 9(1), 26-39. 미소장
62 Mudzakkir, M. F. and I. N. Nurfarida (2015, December 10-11), “The Influence of Brand Awareness on Brand Trust through Brand Image”, The International Conference on Accounting Business & Economics, Inna Garuda Hotel, Yogyakarta, Indonesia. 미소장
63 Nagashima, A. (1970), “A Comparison of Japanese and US attitudes toward Foreign Products”, Journal of Marketing, 34(1), 68-74. 미소장
64 Nann Khanwar and Jae-Kei Park (2016), “The Effect of Consumption Values of Korean Cosmetics and Country Image of Korea on Attitude and Purchase Intention in Myanmar: The Moderating Effect of Korean Wave”, Korean Journal of Business Administration, 9(143), 1461-1482. 미소장
65 Nervik, K. D., E. Nesset, Ø. Helgesen and K. G. Aure (2018), “Does Country-of-Origin Image and Ethnocentrism Positively Influence the Home Market Brand Equity for the Brand Dybvik?”. In Heidi H., M. B. Dag and Y. D. Karl (Eds.), Det Regionale I Det Internasjonale: Fjordantologien 2018, Norway: Universitetsforlaget, 310-332. 미소장
66 Nguyen, T. D., N. J. Barrett and K. E. Miller (2011), “Brand Loyalty in Emerging Markets”, Marketing Intelligence and Planning, 29(3), 222-232. 미소장
67 Norouzi, A. and B. F. Hosienabadi (2011), “The Effects of Brand’s Country-Of-Origin Image on the Formation of Brand Equity”, Australian Journal of Basic and Applied Science, 5(12), 766-770. 미소장
68 Nunnally, J. C. (1978), Psychometric Theory, New York, NY: McGraw Hill. 미소장
69 Oliver, R. L. (1999), “Whence Consumer Loyalty?”, Journal of Marketing, 63(4_suppl1), 33-44. 미소장
70 Pappu, R., P. G. Quester and R. W. Cooksey (2005), “Consumer-Based Brand Equity: Improving the Measurement, Empirical Evidence”, The Journal of Product and Brand Management, 14(3), 143-154. 미소장
71 Pappu, R., P. G. Quester and R. W. Cooksey (2006), “Consumer-Based Brand Equity and Country-Of-Origin Relationships”, European Journal of Marketing, 40(5/6), 696-717. 미소장
72 Pather, P. (2016), “Brand Equity as A Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa”, Business and Social Science Journal, 1(3), 193-247. 미소장
73 Permana, M. S. and J. O. Haryanto (2014), “Pengruh Country of Origin Brand Image dan Persepsi Kulitas Terhadap Intensi Pembelian”, Jurnal Manajemen, 18(3), 365-380. 미소장
74 Podsakoff, P. M. and D. W. Organ (1986), “Self-reports in Organizational Research: Problems and Prospects”, Journal of Management, 12(4), 531-544. 미소장
75 Pua Wee Meng (2020), The Myanmar Consumer Survey 2020, Deloitte SEA. Available from https://www2.deloitte.com/mm/en/pages/consumer-business/articles/myanmar-consumersurvey-2020.html (accessed December 15, 2020) 미소장
76 Rambocas, M. and A. X. Ramsubhag (2017), “The Moderating Rule of Country of Origin on Brand Equity, Repeat Purchase Intentions, and Word of Mouth in Trinidad and Tobago”, Journal of Global Marketing, 31(1), 42-55. 미소장
77 Ranjbarian, B., A. Sanayei and M. R. Kaboli (2012), “An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores”, International Journal of Business and Management, 7(6), 40-48. 미소장
78 Richardson, P. S., A. S. Dick and A. K. Jain (1994), “Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality”, The Journal of Marketing, 58(4), 28-36. 미소장
79 Ringle, C. M., S. Wende and J. M. Becker (2015), SmartPLS 3, Boenningstedt: SmartPLS GmbH. Available from http://www.smartpls.com. 미소장
80 Roth, M. S. and J. B. Romeo (1992), “Matching Product Category and Country Image Perceptions:A Framework for Managing Country-of-Origin Effects”, Journal of International Business Studies, 23(3), 477-497. 미소장
81 Roy, D. and S. Banerjee (2007), “Caring Strategy for Integration of Brand Identity with Brand Image”, International Journal of Commerce and Management, 17(1/2), 140-148. 미소장
82 Saydan, R. (2013), “Relationship between Country of Origin Image and Brand Equity: An Empirical Evidence in England Market”, International Journal of Business and Social Science, 4(3), 78-88. 미소장
83 Schivinski, B. and D. Dabrowski (2014), “The Impact of Brand Communication on Brand Equity Through Facebook”, Journal of Research in Interactive Marketing, 9(1), 31-53. 미소장
84 Setiawan, B., V. D. Wiet Aryanto and Andriyansah (2017), “The Effects of Brand Image on Online Perceived Quality, Online Brand Personality and Purchase Intention”, International Journal of Economics and Business Administration, 5(3), 70-80. 미소장
85 Severi, E and K. C. Ling (2013), “The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity”, Asian Social Science, 9(3), 125-137. 미소장
86 Sharaswati, I. G. A. M. S. N. and N. M. Rastini (2020), “The Role of the Brand Image Mediates the Effect Country of Origin on Purchase Intention”, American Journal of Humanities and Social Sciences Research, 4(1), 346-352. 미소장
87 Sheng Chung-Lo, Tung Jane, Karen-Yuan Wang and Kai-Ping Huang (2017), “Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation”, Journal of Applied Science, 17(7), 357-364. 미소장
88 Son, Sun-Mi and Thongdee Kijboonchoo (2016), “The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand”, PSAKUIJIR, 5(2), 76-83. 미소장
89 Stojanovic, I., L. Andreu and R. Curras-Perez (2018), “Effects of The Intensity of Use of Social Media on Brand Equity: An Empirical Study in A Tourist Destination”, European Journal of Management and Business Economics, 27(1), 83-100. 미소장
90 Suryadi, D. (2015), “The Impact of Brand Equity towards Purchase Intention on PT.X’s Candy”, iBuss Management, 3(2), 1-8. 미소장
91 Thet Htar Swe (2019), Importance of Brand Personality to Customer Loyalty in Myanmar Telecom Industries (Master’s Thesis), Thailand: Siam University. 미소장
92 Vazifehdoost, H. and A. Negahdari (2018), “Relationships of Brand Awareness, Brand Association and Perceived Quality with Brand Loyalty and Repurchase Intention”, Case Studies Journal, 7(1), 45-51. 미소장
93 Wang, Ya-Hui and Cing-Fen Tsai (2014), “The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds”, The International Journal of Business and Finance Research, 8(2), 27-40. 미소장
94 Wong, F. Y. and S. Yahyah (2008), “Influence of Brand Loyalty on Consumer Sportswear”, International Journal of Economics and Management, 2(2), 221-236. 미소장
95 Yasin, N. M, M. N. Noor and O. Mohamad (2007), “Does Image of Country‐Of‐Origin Matter to Brand Equity?”, Journal of Product and Brand Management, 16(1), 38-48. 미소장
96 Yoo, Boong-Hee, N. Donthu and Sung-Ho Lee (2000), “An Examination of Selected Marketing Mix Elements and Brand Equity”, Journal of the Academy of Marketing Science, 28(2), 195-211. 미소장
97 Zeithaml, V. A. (1988), “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence”, The Journal of Marketing, 52(3), 2-22. 미소장
98 Zikmund, W. G., B. J. Barry, C. J. Carr and M. Griffin (2013), Business Research Methods (9th ed.) Ohio, OH: South-Western Cengage Learning. 미소장

추천서가 (다양한 추천 자료를 만나보세요)

권호기사보기

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차