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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
유튜버 유형과 유튜브 채널 퍼스널리티가 이용자 태도 및 채널 구독의도에 미치는 영향 = The relationship between YouTube channel personality, user attitude, and subscription intention according to YouTuber type : focusing on self-direction : 자기주도성을 중심으로 정성광, 곽준식 p. 1-24
음식 배달 앱 서비스를 사용하는 베트남 소비자의 이용의도에 영향을 미치는 요인에 관한 연구 = A study on factors affecting the intention of Vietnamese consumers using food delivery app service 부하금장, 요의, 서주환 p. 25-43
배달 애플리케이션의 차별화 속성이 소비자 만족도와 재이용의도에 미치는 영향 = The effect of differentiated attributes of delivery applications on customer satisfaction and re-use intention : focused on Chinese students : 중국인 유학생을 중심으로 임배정, 송재도 p. 45-68
e-CRM 중심의 비영리기관의 공공기관 마케팅 활동에 대한 고객만족도, 인지도, 참여도 효과 분석 연구 = Investigating effects of customer satisfaction, awareness, participation for e-CRM-oriented non-profit organization’s public sector marketing : the case of the Republic of Korea National Red Cross : 대한적십자사 디지털 마케팅 활동을 중심으로 김옥희, 조윤정 p. 69-90
게임 캐릭터의 의인화 특성과 동일시가 게임 만족에 미치는 영향 = The effect of anthropomorphism and character identification on game satisfaction 이원준 p. 91-114

참고문헌 (90건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 김영걸 (2011). 소크라테스와 CRM. Seoul, Korea:쌤앤파커스. 미소장
2 대한적십자사 (2006). 대한적십자사 100년사. Seoul, Korea. www.redcross.or.kr 미소장
3 대한적십자사 (2022). 대한적십자사 온라인 활성화전략. Seoul, Korea. www.redcross.or.kr 미소장
4 문화체육관광부 (2021.12.01). 정부 광고 제도 개편안 확정, 매체 효과성, 신뢰성 함께 적용. 보도자료. http://mcst.go.kr 미소장
5 박대윤, 김형수 (2021). 멤버십 전략. Seoul, Korea:박영사. 미소장
6 신동훈, 이승윤, 이민우 (2021). 디지털로 생각하라. Seoul, Korea: 북스톤. 미소장
7 한국방송진흥공사 (2021). 방송통신광고비조사 보고서. Seoul, Korea. http://www.kobaco.co.kr 미소장
8 행정안전부 (2021). e-나라지표 비영리단체 현황. Seoul, Korea. www.index.go.kr 미소장
9 황수영 (2020). 고객관점 e-CRM 활동, 고객 만족, 충성도 간의 영향 연구: 고객 만족의 매개 효과 연구. 관광연구, 35, 77-98. 미소장
10 Anderson, A. R., Kotler, P., and Parker, D. (2003). Strategic marketing for nonprofit organizations. Upper Saddle River, NJ: Prentice Hall. 미소장
11 Baddeley, A. D., and Hitch, G. (1993). The recency effect: Implicit learning with explicit retrieval? Memory & Cognition, 21(2), 146-155. 미소장
12 Bambang, W., and Roz, K. (2021). Hedonic shopping motivation and impulse buying: The effect of website quality on customer satisfaction. Journal of Asian Finance Economics and Business, 8(1), 395-405. 미소장
13 Barnes, M., and Bennett, G. B. (1998). Frail bodies, courageous voices: Older people influencing community case. Health and Social Care in the Community, 6(2), 102-111. 미소장
14 Barnes, M., and Walker, A. (1996). Consumerism versus empowerment: A principled approaches to the involvement of older service users. Policy and Politics, 24(4), 375-393. 미소장
15 Belanche, D., Casaló, L. V., and Guinalíu, M. (2012). Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk. Journal of Retailing & Consumer Services, 19(1), 124-132. 미소장
16 Benbunan-Fich, R. (2001). Using protocol analysis to evaluate the usability of a commercial website. Information and Management, 39, 151-163. 미소장
17 Boto-Garcia, D. (2022). Order does matter: Recency effects in tourist satisfaction after multi-destination. Current Issues in Tourism, December, Forthcoming. 미소장
18 Brady, E. (2013). The sublime in modern philosophy:Aesthetics, ethics, and nature. Cambridge, UK: Cambridge University Press. 미소장
19 Bressolles, G., Durrieu, F., and Senecal, S. (2014). A consumer typology based on e-service quality and e-satisfaction. Journal of Retailing and Consumer Service, 21(6), 889-896. 미소장
20 Chen, S. H., and Chen, J. J. (2010). Supplier involvement and customer involvement effect on new product development success in the financial service industry. The Service Industries Journal, 30(2), 185-201. 미소장
21 Christopher, H. (1991). A public management for all sessions. Public Administration, 69(1), 3-19. 미소장
22 Deng, L., and Poole, M. S. (2012). Aesthetic design of e-commerce web pages-webpage complexity, order and preference. Electronic Commerce Research & Applications, 11(4), 420-440. 미소장
23 Devine, D. J., and Philips, J. L. (2001). Do smarter teams do better a meta-analysis of cognitive ability and team performance. Small Group Research, 32(5), 507-532. 미소장
24 Doll, W. J., Xia, W., and Torkzadeh, G. (1994). A confirmatory factor analysis of the end-user computing satisfaction. MIS Quarterly, 18(4), 453-461. 미소장
25 Engström, J., and Elg, M. (2015). A self-determination theory perspective on customer participation in service development. Journal of Services Marketing, 29(6/7), 511-521. 미소장
26 Evanschitzky, H., Iyer, G. R., Hesse, J., and Ahlert, D. (2004). E-satisfaction: A re-examination. Journal of Retailing, 80(3), 239-247. 미소장
27 Fang, E. (2008). Customer participation and the trade-off between new product innovativeness and speed to market. Journal of Marketing, 72(4), 90-104. 미소장
28 Fishbein, M., and Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley. 미소장
29 Flavián, C., Guinalíu, M., and Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1-14. 미소장
30 Fotiadis, T. (2019). Customer participation, e-service quality, satisfaction: (e)Service dominant logic trinity. Journal of Promotion Management, 25(3), 394-418. 미소장
31 Frisch, M. B., and Gerrard, M. (1981). Natural helping systems: A survey of red cross volunteers. American Journal of Community Psychology, 9(5), 567-570. 미소장
32 Gao, Y. (2005). Web systems design and online consumer behavior. London, UK: Idea Group Inc. 미소장
33 Garland, B. C., and Westbrook, R. A. (1989). An exploration of client satisfaction in a nonprofit context. Journal of Academy of Marketing Science, 17(4), 297-303. 미소장
34 Gonzalez, L. I. A., Vijande, M. L. S., and Casielles, R. V. (2002). The market orientation concept in the private nonprofit organization domain. International Journal of Nonprofit and Voluntary Sector Marketing, 7(1), 55-67. 미소장
35 Gummerus, J., Liljander, V., Pura, M., and Van Riel, A. (2004). Customer loyalty to content-based web sites: The case of an online health-care service. Journal of Services Marketing, 18, 175-186. 미소장
36 Guoyin, J., Xiaodong, F., Wenping, L., and Xingjun, L. (2020). Clicking position and user posting behavior in online review systems: A data-driven agent-based modeling approach. Information Sciences, 512, 161-174. 미소장
37 Hall, R. H., and Hanna, P. (2004). The impact of web page text-background colour combinations on readability, retention, aesthetics and be havioral intention. Behavior & Information Technology, 23(3), 183-195. 미소장
38 Hamidullah, M. F., Yun, J. A., McDougle, L. M., Shon, J., Yang, H., and Davis, A. (2021). Exploring individual predictors of variation in public awareness of expressive and instrumental nonprofit brands. International Journal of Philanthropy and Marketing, 27(1), 1-13. 미소장
39 Harris, L. C., and Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust:A study of online service dynamics. Journal of Retailing, 80(2), 139-158. 미소장
40 Hasbi, I., Pradana, M., Wijaksana, T. I., Reshanggono, A. S., and Arwiyah, M. Y. (2021). Digital marketing, functional and hedonic quality effects on perceived value of indonesian shopping center. Journal of Management Information and Decision Sciences, 24(6), 1-8. 미소장
41 Hunt, H. K., and Day, R. L. (1980). Refining concepts and measures of consumer satisfaction and complaining behavior. Bloomington, IN: Indiana University. 미소장
42 Jia, J., and Wang, J. (2016). Do customer participation and cognitive ability influence satisfaction? The Service Industries Journal, 36(9-10), 416-437. 미소장
43 Jiang, Z., Wang, W., Tan, B. C. Y., and Yu, J. (2016). The determinants and impacts of aesthetics in users’ first interaction with websites. Journal of Management Information Systems, 33(1), 229-259. 미소장
44 Jones, T. O., and Sasser Jr, W. E. (1995), Why satisfied customers defect. Harvard Business Review, November-December, 1-13. 미소장
45 Jung, W., and Cho, Y. (2019). Who remains conservative? Korea Observer, 50(1), 135-161. 미소장
46 Kang, Y., and Kim, Y. J. (2006). Do visitors’ interest level and perceived quantity of web page content matter in shaping the attitude toward a web site? Decision Support System, 42(2), 1187-1202. 미소장
47 Kara, A., Spillan, J. E., and DeShields Jr, O. W. (2004). An empirical investigation of the link between market orientation and business performance in non-profit service providers. Journal of Marketing Theory and Practice, 12(2), 59-72. 미소장
48 Kilby, P. (2006). Accountability for empowerment:Dilemmas facing non-governmental organizations. World Development, 34(6), 951-963. 미소장
49 Kotler, P., and Armstrong, G. (2017). Principles of marketing. New York, NY: Pearson. 미소장
50 Kotler, P., and Lee, N. (2016). Marketing in the public sector: A roadmap for improved performance. New York, NY: Pearson. 미소장
51 Kotler, P., and Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, 33(1), 10-15. 미소장
52 Kotler, P., Kartajaya, H., and Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Hoboken, NJ: Wiley. 미소장
53 Ladhari, R. (2010). Developing e-service quality scales: A literature review. Journal of Retailing and Consumer Service, 17(6), 464-477. 미소장
54 Lee-Kelley, L., Gilbert, D., and Mannicom, R. (2003). How e-CRM can enhance customer loyalty. Marketing Intelligence & Planning, 21(4), 239-248. 미소장
55 LePine, J. A. (2005). Adaptation of teams in response to unforeseen change: Effects of goal difficulty and team composition in terms of cognitive ability and goal orientation. Journal of Applied Psychology, 90(6), 1153-1167. 미소장
56 Liu, B. F., Jin, Y., Briones, R., and Kuch, B. (2012). Managing turbulence in the blogosphere:Evaluating the blog-mediated crisis communication model with the american red cross. Journal of Public Relations Research, 24(4), 353-370. 미소장
57 Macedo, I. M., and Pinho, J. C. (2006). The relationship between resource dependence and marketing orientation: The specific case of non-profit organizations. European Journal of Marketing, 40(5/6), 533-553. 미소장
58 Mandel, L. A., and Qazilbash, J. (2005). Youth voices as change agents: Moving beyond the medical model in school-based health canter practice. The Journal of School Health, 75(7), 239-242. 미소장
59 McDougle, L. (2014). Understanding public awareness of nonprofit organizations: Exploring the awareness-confidence relationship. International Journal of Nonprofit and Voluntary Sector Marketing, 19, 187-199. 미소장
60 McKeever, B. W. (2013). From awareness to advocacy:Understanding nonprofit communication, participation, and support. Journal of Public Relations Research, 25(4), 307-328. 미소장
61 Nielsen, J. (1994). Usability engineering. San Francisco, CA, US: Morgan Kaufmann Publishers Inc. 미소장
62 O’Brien, C. (2022.03). What is digital marketing? Digital Marketing Institute. http://digitalmark etinginstitute.com 미소장
63 O’Neil, J. (2008). Linking public relations tactics to long-term success: An investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization. Journal of Promotion Management, 14(3/4), 263-274. 미소장
64 Oliver, R. L. (1980a). Conceptualization and measurement of disconfirmation perceptions in the prediction of consumer satisfaction. in Redefining concepts and measures of consumer satisfaction and complaining behavior, H. K. Hunt, and R. L. Day, eds. Bloomington, IN: Indiana University, 2-6. 미소장
65 Oliver. R. L. (1980b). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17, 46-49. 미소장
66 Oliver. R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63, 33-44. 미소장
67 Pandjaitan, D. R. H., MS, M., and Hadianto, B. (2021). Website quality, e-satisfaction, and e-loyalty of users based on the virtual distribution channel. Journal of Distribution Science, 19(7), 113-121. 미소장
68 Parker, H. D., Wachter, K., Sloan, H., and Ghomi, V. (2016). Viral marketing in the nonprofit sector:Crafting messages that create awareness and call an audience to action. Marketing Management Journal, 26(2), 101-116. 미소장
69 Pengnate, S., Sarathy, R., and Lee, J. (2019). The engagement of website initial aesthetic impressions:An experimental investigation. International Journal of Human-Computer Interaction, 35(16), 1517-1531. 미소장
70 Picón, A., Castro, I., and Roldán, J. L. (2014). The relationship between satisfaction and loyalty:A mediator analysis. Journal of Business Research, 67, 746-751. 미소장
71 Pradana, M., and Wijaksana, T. I. (2018). How can large collectives solve problems using the internet? (Breaking down creative tasks into modular crowdsourcing tasks). Proceedings of the International Conference on Industrial Engineering and Operations Management, March, Bandung, Indonesia, 2841-2855. 미소장
72 Robbins, S. S., and Stylianou, A. C. (2003). Global corporate web sites: An empirical investigation of content and design. Information &Management, 40(3), 205-212. 미소장
73 Ryan, R. M., and Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78. 미소장
74 Saleem, U., Yi, S., Bilal, M., Topor, D. L., and Capusneanu, S. (2022). The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking. Frontiers in Psychology, 13, 1-14. 미소장
75 Saw, C. C., and Inthiran, A. (2022). Designing for trust on e-commerce websites using two of the big five personality traits. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 375-393. 미소장
76 Spacy, J. (2017.08.08). 4 examples of recency. 4Examples of Recency-Simplicable. 미소장
77 Thielsch, M. T., and Hirschfeld, G. (2019). Facets of website contents. Human-Computer Interaction, 34(4), 279-327. 미소장
78 Thielsch, M. T., and Hirschfeld, G. (2021). Quick assessment of web content perceptions. International Journal of Human-Computer Interaction, 37(1), 68-80. 미소장
79 Thielsch, M. T., Blotenberg, I., and Jaron, R. (2014). User evaluation of websites: From first impression to recommendation. Interacting with Computers, 26(1), 89-102. 미소장
80 Usman, H., and Projo, N. W. K. (2022). Integration of Technology Acceptance Model (TAM), marketing relationships, and sharia compliance in Indonesia’s Islamic e-banking. Asian Journal of Business Environment, 12(4), 25-34. 미소장
81 Vasudevan, S., and Peter Kumar, F. J. (2019). Changing reality: Altering paths of brand discovery for real estate websites in India. Property Management, 37(3), 346-366. 미소장
82 Vilnai-Yavertz, I., and Rafaeli, A. (2006). Aesthetics and professionalism of virtual servicescapes. Journal of Service Research, 8(3), 245-259. 미소장
83 Wang, J., and Senecal, S. (2007). Measuring perceived website usability. Journal of Internet Commerce, 6(4), 97-112. 미소장
84 Wang, P., Yang, H., Hou, J., and Li, Q. (2023). A machine learning approach to primacy-peak-recency effect-based satisfaction prediction. Information Processing and Management, 60, 1-23. 미소장
85 Wicaksono, A. I., and Ishak, A. (2022). Promoting online purchase intention through website quality, EWOM, receiver perspective, customer satisfaction, and brand image. International Journal of Research in Business and Social Science, 11(1), 12-23. 미소장
86 Yi, H., Yeo, C., Amenuvor, F. E., and Boateng, H. (2021). Examining the relationship between customer bonding, customer participation, and customer satisfaction. Journal of Retailing and Consumer Services, 62, 1-11. 미소장
87 Yi, Y. (1991). A critical review of consumer satisfaction. in Review of marketing 1990, V. A. Zeithaml, ed. Chicago, IL: American Marketing Association, 68-123. 미소장
88 Yoo, S. C., and Drumwright, M. (2018). Nonprofit fundraising with virtual reality. Nonprofit Management and Leadership, 29(1), 11-27. 미소장
89 http://redcross.or.kr 미소장
90 Google Analytics Made Easy: Frequency and Recency. dbswebsite.com 미소장

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