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국회도서관 홈으로 정보검색 소장정보 검색

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동의어 포함

초록보기

This study considers the impact of ESG management activities of restaurant companies on corporate reputation, corporate image, and repurchase intentions. For this purpose, literature research and empirical research were conducted in parallel, and materials such as papers, academic journals, and books were used for the literature research. We set hypotheses based on literature research, verified the hypotheses set by methods such as observation and analysis, and used the deductive method of syllogism to draw conclusions. For empirical analysis, a total of 500 questionnaires were distributed over approximately 30 days from August 1, 2022 to August 30, 2022, and 463 were collected. Of these, 457 valid specimens were used for empirical analysis, excluding 6 that were inconsistent with dishonest responses. Data collected in this study were analyzed using SPSS 26.0, a statistical program for data analysis collected in this study.A frequency analysis was performed to capture the general characteristics of the samples, and exploratory factorial and reliability analyzes were performed on the measured variables. as the analysis results of this study show, continuous ESG management activities of restaurant companies can enhance the reputation, image, and consumers' intention to buy again. In the past, the consumption pattern, which had been merely purchasing goods, goods, and services, has changed into a value consumption pattern for corporate management activities. Therefore, in conducting ESG management activities of companies, it is necessary to raise awareness such as continuous public relations activities of restaurant companies so that consumers can understand the long-term vision of companies and increase corporate value.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
가맹본부와 가맹점주와의 계약관계 요인이 신뢰, 경영성과 및 재계약 의도에 미치는 영향 = The effect of franchisor's contract factor on trust, management performance and recontract intention 김창일, 나용근, 김영중 p. 7-21

(The) effect of leader-member exchange on organizational cynicism and counterproductive work behavior = 리더-구성원 교환관계가 조직 냉소주의 및 반생산적 과업행동에 미치는 영향 Lee, Hee-Min, Kim, Young-Joong p. 23-39

디저트 카페에 대한 소비자의 인식 및 이용행태 연구 = The study on recognition and using behavior of consumers in dessert cafe 나성주, 장명하, 이소영, 강근옥 p. 41-54

모바일 커머스의 e-서비스품질 및 가격의식성이 만족과 이용의도에 미치는 영향 = The impact of e-service quality of mobile commerce and price consciousness on satisfaction and reuse intention : focused on KakaoTalk Gift : 카카오톡 선물하기를 중심으로 전도현, 전현모 p. 55-69

디저트 소비가 심리적 행복 및 정서만족에 미치는 영향 = The effects on both emotional satisfication and psychology happiness from consuming desserts mainly focused around genZ : MZ 세대를 중심으로 박은아, 조주은 p. 71-84

외식기업의 ESG경영 활동이 기업평판, 기업이미지 및 재구매의도에 미치는 영향 = Effects of ESG management activities of restaurant companies on corporate reputation, corporate image and repurchase intention 백내용, 김호석 p. 85-98

배달의 민족 앱 품질이 이용고객의 지각된 용이성, 지각된가치 및 고객만족에 미치는 영향 = Effect of people of delivery app quality on the perceived ease, perceived value, and customer satisfaction 고윤희, 변광인 p. 99-116

건강관심도와 RTH-HMR의 소비가치, 만족, 지속구매의도에 관한 연구 = Effect of health interest and RTH-HMR consumption value on satisfaction and continuous purchase intention 권주빈, 정유경 p. 117-134

무인 커피전문점 브랜드 경험이 만족과 브랜드 사랑, 충성도에 미치는 영향 = The impact of brand experience on satisfaction, brand love, and loyalty in unmanned coffee shops 전현모, 구원일 p. 135-150

Kano 모델 및 PCSI지수를 활용한 웰니스 호텔 서비스 품질 개선 연구 = A study on the service quality improvement of wellness hotel through the Kano model and PCSI index 문정호, 신홍철 p. 151-165

프랜차이즈 커피전문점 이용고객의 지각된 가치가 브랜드 태도와 브랜드 충성도에 미치는 영향에 관한 연구 = A sturdy on the effects of perceived value of customers using franchise coffee shops on brand attitude and brand loyalty : focusing on the mediating effect of brand attitude : 브랜드 태도의 매개효과를 중심으로 오혜지, 강영욱 p. 167-183

빅데이터를 활용한 관광지매력도 척도개발 = Development of tourist attraction scale through big data : approach qualitative and quantitative : 정성적 접근과 정량적 접근을 통하여 박소영, 전현모 p. 185-206

호텔브랜드 이미지 활용을 통한 호텔경영 활성화에 관한 연구 = A study on revitalization of hotel management using hotel brand image 김수진 p. 207-219

국립공원 탐방객의 연령대에 따른 정보이용행태 비교에 관한 연구 = A comparative study on information usage behavior according to age of visitors to Korea national park 김현영 p. 221-229

코로나19 인식이 관광경험 및 행동의도에 미치는 영향 = The effects of the perception of the COVID-19 on tourism experiences and tourism visit intention : focusing on urban tourists : 도시관광객을 대상으로 김병국, 김현영 p. 231-243

가산자료 수요모형을 이용한 외식기업 O2O 플랫폼 서비스에 관한 연구 = A study on the O2O platform services of restaurant companies using the demand model count data 이원옥 p. 245-255

항공사 기술기반 셀프서비스의 특성이 소비자 태도와 지속이용의도에 미치는 영향 = The effects of airline technology-based self-service characteristics on consumer attitude and continuous use intention : moderating effect of experience value : 경험가치의 조절효과 박서윤, 최규환 p. 257-273