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After Hallyu 3.0 and Hallyu 4.0, we are now on the verge of Hallyu 5.0. It can be said that Hallyu 5.0 corresponds to the second term of the current Yoon Seok-yul government. This paper aims to analyze the origins of the Korean Wave, its history and characteristics from Hallyu 1.0 to Hallyu 5.0, and to suggest various perspectives on the Korean Wave and its future direction. The Hallyu 5.0 is the Hallyu that has yet to arrive. However, what is clear is that through its limitations and possibilities, Hallyu will become an alternative culture that complements or replaces the dominant Western culture. In other words, Hallyu will play a role in shifting the center of gravity from a male and white-centered culture to a culture centered on women and people of color. Despite the many limitations of Hallyu, such as its fandom-centeredness, monopolization by large agencies, and endless competition centered on idols, Hallyu is evolving in a positive direction. This is evidenced by a number of relevant indicators, but most importantly by the future history of the Korean Wave, which is based on positive influence. The bottom line is that the Korean Wave has gone from a phenomenon to a genre, and it is setting trends as a global cultural powerhouse. Today, when even global platforms such as You Tube and Netflix are finding it difficult to maintain their name without Hallyu content, we believe that the next stage of Hallyu should be a Hallyu based on the abstract but higher concept of humanism.

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
K- forest therapy : brand equity perspectives Han, Kyungmi, Shin, Won Sop p. 7-16

(A) study of the diffusion of Hallyu in South America Mayta Checasaca, Dina Benedicta, Suh, YongGu p. 83-94

(The) influence of K-wave on product purchase in the United States : the role of psychological distance Hong, JungHwa (Jenny), Ahn, Sun Young p. 117-125

한국 웹툰 플랫폼의 섬네일 특징이 웹툰 선택에 미치는 영향 = The relationship of visual features in webtoon thumbnails and consumer selection on the Korean webtoon platform : computational analysis of thumbnails : 이미지 분석을 적용하여 유승희, 김호림, 최진욱 p. 17-25

K-스크린골프산업에서 스크린골프장 관계마케팅 전략과 재방문 의사의 관계에서 고객만족의 조절효과 연구 = The moderating effect analysis of customer satisfaction in the relationship between screen golf club relationship marketing strategies and revisit intention in the K-screen golf industry 김호림, 윤상영 p. 61-67

한류문화의 지속가능성 제고에 관한 연구 = A study on the sustainability of Hallyu culture 김혜란 p. 77-82

(The) origins of K-pop : Hyangga Park, Sowon S p. 1-5

Effects of the cultural appropriation on the country of origin effect : focusing on the difference between international students vs. local fans Kim, Janghyun, Yoshimoto Koji, Lee, Chulsung p. 27-34

(The) future of K-fandom : strategies for achieving digital leadership in the virtual world Lee, Hee-Jung p. 95-102

(A) study on Hallyu tourism revitalization model : focusing on the case of Jeju Island Kim, Da Hye, Suh, Yong Kun p. 103-116

Is the Hallyu truly global? A country branding perspective Davies, Gary p. 51-59

ESG competences of K-shopping platforms : Coupang, Kurly, and SSG.com Kim, Jieun, Suh, YongGu, Jun, Mina p. 41-50

Future of Hallyu : Hallyu 5.0 Moon, Si Yeun p. 69-75

K-games to be Korean wave : its cultural and artistic significance Choi, Hangsub p. 35-40

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