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This study aims to examine the expressive characteristics of the New Chinese style in the collection of Chinese fashion designer Ziggy Chen, analyze the inner meaning, and suggest a new direction in Chinese fashion design. As a research method, the background and concept of New-Chinese style occurrence were examined through previous studies, and the characteristics of the New Chinese style expression in fashion were investigated. The characteristics of the New Chinese style were summarized as cultural tradition, historical ethnicity, and pluralistic convergence. Based on these contents, the characteristics of the New Chinese style expression in Ziggy Chen’s men’s fashion design were analyzed. The data collection range was selected as the range of 20 seasons collected from 2012 S/S to 2022 A/W, which was collected on fashion sites and the brand’s official Instagram. The analysis results are as follows. First, subcultural resistance is a retro and ragged decadence formed by combining punk elements and industrial styles based on the clothing styles of lower-class Chinese people in the 17th and 90s. Second, cultural traditionality was influenced by traditional culture by mainland Chinese designers, who expressed the conservative presence of tradition and the Chinese style by looking at it from an oriental perspective. Third, historical ethnicity forms a Chinese fashion culture in which the national spirit and the development of the times coexist, while traditional culture and contemporary social values develop in harmony. Fourth, traditional fashion develops by combining a contemporary aesthetic sense and lifestyle with pluralistic convergence.

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
메타버스의 사회적 실재감과 NFT 상품 특성이 소비자 만족도 및 지속적 참여의도에 미치는 영향에 관한 연구 = The impact of metaverse’s social presence and NFT product characteristics on consumer satisfaction and continued engagement intention 정다운, 김영삼 p. 453-467

사이즈코리아 3D 형상을 이용한 60대 여성 가상모델 제작 = Virtual model production of women in their 60s using Size Korea 3D data 이정란, 박정아 p. 468-480

부르디외 문화이론을 바탕으로 본 한·중·일 전통자수 = Examining traditional Korean, Chinese, and Japanese embroidery through Bourdieu’s cultural theory : focusing on field and habitus : 장과 아비투스 개념을 중심으로 김이랑, 권미정 p. 481-501

웨어러블 테크놀로지를 적용한 LED 웨딩 헤어핀 디자인 개발 = Development of LED wedding hairpin design using wearable technology 김연수, 이은영, 김동은 p. 502-516

Climate change messages in the fashion industry discussed at COP28 Yeong-Hyeon Choi, Sangyung Lee p. 517-546

지기 첸(Ziggy Chen) 남성복 디자인에 나타난 신-중국풍 특성 = Characteristics of the new Chinese style in Ziggy Chen’s men’s fashion design 이호, 이연희 p. 547-563

친환경 패션 제품 소비 가치 만족도가 브랜드 이미지와 재구매 의도에 미치는 영향 연구 = A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products 김민경 p. 564-576

한국 전통복식과 기하추상 예술의 정신적 유사성 = Mental similarities between the traditional Korean costume and geometric abstraction art 김혜영, 권미정 p. 577-596

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
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