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국회도서관 홈으로 정보검색 소장정보 검색

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BACKGROUNDS Obesity is a growing public health concern, and anti-obesity medications have gained attention as a therapeutic alternative. Recently, public interest in drugs like Wegovy has surged, particularly influenced by celebrity mentions and social media trends. This study aims to explore how such external influences affect public awareness and sentiment toward anti-obesity medications in South Korea and the United States. METHODS We collected and analyzed data from Google Trends, Naver Data Lab, BigKinds news articles, and Naver Cafe posts. Keyword trend analysis, TFIDF weighting, and relationship mapping were conducted for news articles. Lexicon-based sentiment analysis and machine learning-based classification using Naive Bayes were applied to user-generated content. The data were preprocessed by removing special characters and performing morphological analysis. RESULTS After public mentions by celebrities such as Elon Musk, interest in Wegovy significantly increased, as observed in both search volume and online discussions. Sentiment analysis showed that most reactions were negative, primarily due to concerns about side effects and high cost. The machine learning model classified emotional tone more precisely compared to lexicon-based analysis. CONCLUSION Celebrity influence and social media exposure appear to correlate with increased interest in anti-obesity drugs. This study provides a foundational reference for public health communication strategies, while highlighting the need for policy considerations around the uncritical spread of medical information online.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
Assessment of the excess risk of avoidable hospitalization for ambulatory-care sensitive conditions in patients with depression = 우울증 환자의 외래진료 민감 질환으로 인한 입원의 위험 평가 : 전국 인구 기반 연구 : a population-based national study Yekyong Kim, Hye-Young Kang p. 15-23
해외 유명인 언급과 소셜 미디어를 통해 발생한 국내 대중의 비만치료제 관심도와 반응 분석 = Analysis of domestic public interest and reactions to obesity medications driven by international celebrity mentions and social media 황지현, 김성옥, 이지원, 한은아 p. 24-31
중증질환 치료제의 접근성 강화 = Enhancing access to medicines through the named patient approach and dedicated funding : insights from France, Scotland, and Australia : 개별환자접근방식과 별도기금 도입의 필요성 권혜영 p. 1-14
국내 항생제 사용관리 프로그램의 최적화 방향에 대한 제언 = Suggestions for optimizing the antimicrobial stewardship program in South Korea : with reference to ASP initiatives in the US and Japan : 미국 및 일본의 사례를 참고하여 김도연, 김조안, 윤지용, 정지수, 홍송희 p. 32-44
의료용 마약류 빅데이터(NIMS)를 활용한 의료용 마약류 약물의 처방 경향 및 처방량 관련 요인 분석 = Analysis of prescription patterns and factors related to prescription volume of medical narcotics using the narcotics information management system (NIMS) 안은지, 하동문, 이의경 p. 45-52