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The integration of IoT and AI, as emerging technologies, has led to the development of wearable devices such as smart jewellery, particularly appealing to Generation Z, a distinct age cohort in tech-driven consumer markets. However, there is a noticeable lack of research examining the intrinsic, need-based antecedents of acceptances and actual usage of smart jewellery among Gen Z consumers. Moreover, existing studies that employ UTAUT-based predictors in similar contexts have demonstrated limited explanatory power in regarding the actual usage of wearable devises. To address this gap in the literature, the current study applies the Unified Theory of the Acceptance and Use of Technology (UTAUT), the Functionality, Expressiveness and Aesthetics (FEA) consumer needs model framework and Generational Cohort Theory. A quantitative survey strategy was employed, and data from a representative sample of 481 Gen Z consumers were analysed using Smart PLS-SEM. The results indicate that perceived functionality, perceived compatibility and perceived aesthetics have a significant positive relationship with performance expectancy and effort expectancy. Furthermore, perceived compatibility and perceived aesthetics indirectly influence the actual usage of smart jewellery through attitudes towards smart jewellery among Gen Z consumers. The findings offer theoretical, practical and social implications, and suggest several directions for future research.

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기사명 저자명 페이지 원문 목차
Corporate social responsibility and the socially conscious Vietnamese Gen Z consumer : prioritizing philanthropy over profits The Anh Phan, Thi Thanh Thuy Nguyen p. 458-480
Long live the king and luxury shopping! The change of monarch and luxury consumption Sona Klucarova p. 655-666
What is digital advertising literacy? Its components and relationship with advertising effectiveness and personal factors Jeong Ah Yoo, Chang-Hoan Cho p. 633-654
Sustainable luxury marketing : a systematic review and agenda for future research Christine Ye p. 602-632
(The) effect of creative packaging on customers’ purchase intention mediated by customers’ personality traits Mohammadjavad Shabankareh, Mohammad Akbarnia, Jahangir Hamzavi, Ali Sarhadi, Ghorban Nahanipour p. 539-561
Impact of personalized marketing communication on brand attitude is mediated by usefulness : empirical investigation of surrogate shoppers Sonia Arora, Anupam Bawa p. 580-601
AI transformation and AI adoption intention in B2B environment Dong Hwan Park, Qi Jiang, Eunju Ko, Sang Chul Son, Kyung Hoon Kim p. 439-457
Fashion AI across the value chain : a comprehensive literature review and future agenda Neulonbit Oh, Eunju Ko, Minjung Cho p. 516-538
Brands and retailers as your friends : the impacts of social exclusion, crowding perception, and design density on conspicuous consumption Arian Matin, Sopiko Kululashvili, Nia Todua, Tornike Khoshtaria p. 562-579
Perceived product attributes towards actual usage of smart jewellery : extending the UTAUT theory with EFA consumer needs model H.A. Dimuthu Maduranga Arachchi, G.D. Samarasinghe p. 481-515

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