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권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
Do AI-generated fashion ads work as effectively as real fashion ads? An eye-tracking comparison of consumers’ visual attention Emily Kiper, Yuli Liang p. 1-17
Online apparel presentation : exploring consumer response toward different types of product images Jonghan Hyun p. 18-34
Head start in visual merchandising : anthropomorphism of mannequin heads in storefront windows Angela Bargenda, Erhard Lick, Mehdi El Abed, Dhoha Trabelsi p. 35-54
Female entrepreneur brand building : leveraging gender in sustainable fashion Cecilia Pasquinelli, Giulia Monteverde, Serena Rovai, Andrea Runfola p. 55-74
(The) dynamics of environmental knowledge and skepticism in green footwear marketing Angga Ranggana Putra, Caroline Kopot p. 75-93
Examining brand transparency as a driver of customer referral engagement in fashion context Anh Thuy Trinh, Trang Thi-Thuy Duong, Phuc Thanh Nguyen, Nhi Ha Quynh Le p. 94-112