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Purpose: This study reframes global OTT content as an economic good distributed through a digital content supply chain that creates value between suppliers and subscribers. Anchored in distribution science, the study explains how value-added activities occur through temporal transfer, spatial transfer, and ownership transfer. A widely recognized Netflix title, Squid Game, is referenced as an illustrative case to keep the mechanisms concrete. Research design, data and methodology: The study conducts a structured literature review across supply chain management, service distribution, platform economics, and internet-distributed television studies. Prior research is synthesized to extract recurring mechanisms that connect upstream content production, platform governance, and downstream subscriber experience. Results: The review identifies four recurring value-creation mechanisms in OTT supply chains: (1) temporal coordination via release scheduling and pacing, (2) spatial expansion via localization and global distribution infrastructure, (3) ownership transfer via IP licensing and subscription-based access rights, and (4) visibility control via recommender systems that shape demand and attention. Conclusions: Digital content supply chains generate value by managing time, place, and ownership transitions. By translating audience-facing “experience design” into supplier-to-customer value-added activities, the study aligns OTT research with distribution science and clarifies why platform-based supply chains can amplify global reach and monetization.

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기사명 저자명 페이지 원문 목차
Data-driven labor market analytics for diagnosing workforce constraints in retail and distribution systems Leyla Gamidullaeva, Mikhail Deev, Anel Kireyeva, Alexey Finogeev, Svetlana Kozhirova p. 1-17
International collaboration in distribution science and logistics research : evidence from central asian markets Ivan Digel, Peter Karacsony, Marat Urdabayev, Gulbakhyt Olzhebayeva, Adina Tsoy p. 19-30
Linking internal readiness, distribution factors, and technology adoption to competitive advantage Kusuma Soythong, Seksan Werasuk p. 31-42
Developing a port handling model to support cross-docking in archipelagic logistics : a discrete-event simulation study Albertus Laurensius Setyabudhi, Rosnani Ginting, Hermansyah, Meylia Vivi Putri, Amelia Rachmi Nasution, Okta Veza p. 43-55
From cost to value : a scientometric exploration of sustainable supply chain management Irma Suryani, Muhammad Syahrudin, Laras Angelia Nirwana Sari, Sani Susanto, Sudarso Kaderi Wiryono, Vip Paramarta, Tri Basuki Kurniawan, Deshinta Arrova Dewi p. 57-71
Digital transformation driving customer participation, innovation, and competitive advantage in logistics enterprises Van Van Nguyen, Thuc Duy Nguyen, Quyet Xuan Nguyen p. 73-86
Determinants of behavioral intentions in online food delivery service distribution in Vietnam Tri Cuong Dam p. 87-95
Application of the travel cost method to estimate the tourism value of Dao Co Ecological Tourism Area, Hai Duong, Vietnam Cao Thi Thanh, Nguyen Thi Mai Huong, Le Thi Phuong Nga, Bui Thi Quyen, Ashutosh Mishra p. 97-108
Omnichannel customer experience in integrated distribution systems : a higher-order perspective Trang Quang Le, Thuy Thi Thu Phung p. 109-119
Strategic value creation in digital content supply chains : temporal, spatial, and ownership transfer mechanisms in global OTT platforms Eunyoung Choi p. 121-127
Human-AI collaboration and distribution planning effectiveness : evidence from retail operations Usman Rehman p. 129-139
Friend-shoring and foreign direct investment (FDI) flows into Vietnam : implications for distribution science in the era of global supply chain fragmentation (2010–2025) Thanh Binh Nguyen p. 141-149

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