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Notes on Contributors=vii

1. Resisting McDonaldization: Theory, Process and Critique/Barry Smart=1

2. Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century/Christiane Bender;Gianfranco Poggi=22

3. Have You Had Your Theory Today?/John O'Neill=41

4. McDonaldization Enframed/Deena Weinstein;Michael A. Weinstein=57

5. Rich Food: McDonald's and Modern Life/Joanne Finkelstein=70

6. McCitizens: Risk, Coolness and Irony in Contemporary Politics/Bryan S. Turner=83

7. Theme Parks and McDonaldization/Alan Bryman=101

8. The McDonaldization of Sport and Leisure/David Jary=116

9. McDonaldized Culture: The End of Communication?/Richard Mudiaeresisnch=135

10. Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market/Gary Alan Fine=148

11. Dennis Hopper, McDonald's and Nike/Norman K. Denzin=163

12. Theorizing/Resisting McDonaldization: A Multiperspectivist Approach/Douglas Kellner=186

13. The Moral Malaise of McDonaldization: The Values of Vegetarianism/Keith Tester=207

14. McFascism? Reading Ritzer, Bauman and the Holocaust/Peter Beilharz=222

15. Assessing the Resistance/George Ritzer=234

Index=256

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알라딘제공
George Ritzer′s McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis.

The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically developed. The book enlarges our understanding of how everyday life is structured by new standards of bureaucratic control and performance-related criteria and plays a major role in illuminating how identity and practice are structured today. The volume concludes with a response from George Ritzer.

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