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Preface=xi

CHAPTER 1. Orality, Rhetoric, and Eloquence=1

CHAPTER 2. Antitheses Everywhere=26

CHAPTER 3. Content and Credibility=54

CHAPTER 4. Metaphor:The Rhetorical Shorthand=83

CHAPTER 5. Repeating and Omitting-Point and Counterpoint=114

CHAPTER 6. The Power of Placement=144

APPENDIX About Delivery=174

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Choosing powerful words : eloquence that works 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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Under the influence of the media, it is easy to forget the tremendous impact of the speaker on an audience. Today's media enables speakers who once addressed hundreds in auditoriums to increase their public to millions through television. Dr. Carpenter's relevant research and careful scholarship about how to pick the best words and arrange them in the best orders will help the speaker become a stylist and slogan-maker whose sentences may become sound bites on the evening news or quoted in newspaper accounts the day after the speech has been made. This book prepares speakers to potentially change one little corner of the world - and perhaps the world itself -- through powerful words.