3. The E-Factor: There's No Business Without Show Business=49
4. The Battle for Your Attention=82
5. Mogul Kombat: The Struggle for World Domination=117
6. Breakout: The Genesis of a Phenomenon=155
7. "Enteractivity": The Internet and Reality=192
8. Brand Empires=221
9. And Now, a Word from Our Sponsors=253
10. The View from Tomorrow=274
Acknowledgments=297
Index=303
이용현황보기
The entertainment economy : how mega-media forces are transforming our lives 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
등록번호
청구기호
권별정보
자료실
이용여부
0000791364
302.23 W854e
서울관 서고(열람신청 후 1층 대출대)
이용가능
출판사 책소개
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.??
In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.??From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.??Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.??As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.??In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.??
From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."??Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
대표어
