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Preface and Acknowledgments=ⅸ

1. Thinking the Unthinkable=1

2. The Marketing Race=16

3. The Targeting Race=35

4. The Motivation Research Race=53

5. The Product Management Race=77

6. The Sales Communications Race=96

7. Macromarketing and Public Subsidy=117

8. The Globalization of Marketing=124

9. The Consumer Trap=132

10. Escaping the Consumer Trap=155

Notes=175

Index=197

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The consumer trap : big business marketing in American life 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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"The Consumer Trap" blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the over-class, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the socio-cultural effects of corporate marketing practices, "The Consumer Trap" makes big business marketing a target of direct historical and sociological scrutiny.

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