권호기사보기
| 기사명 | 저자명 | 페이지 | 원문 | 기사목차 |
|---|
| 대표형(전거형, Authority) | 생물정보 | 이형(異形, Variant) | 소속 | 직위 | 직업 | 활동분야 | 주기 | 서지 | |
|---|---|---|---|---|---|---|---|---|---|
| 연구/단체명을 입력해주세요. | |||||||||
|
|
|
|
|
|
* 주제를 선택하시면 검색 상세로 이동합니다.
영문목차
List of figures=vi
List of tables=ix
Foreword=x
Introduction=xii
PART 1. Reputation as a strategic approach=1
1. A brief history of strategic thought=3
2. The traditional approach to Reputation Management=24
3. The reputation paradigm=58
4. The company as a brand=77
5. Defending a reputation=99
PART 2. Managing reputation by managing corporate personality=135
6. Measuring reputation:the Corporate Personality Scale=137
7. The management of image and identity=159
8. Managing the Reputation Chain=176
9. Reputation and business performance=201
10. Challenges in Reputation Management=218
11. Managing the personality of the organization=235
References=259
Index=269
Figures
1.1. Gap analysis=5
1.2. The two planning flows=7
1.3. The Five Forces Model=9
1.4. The PIMS paradigm=11
1.5. The SERVQUAL model and gaps=13
1.6. The chain effect in a service business=14
1.7. The Business Excellence Model=14
1.8. Top down vs bottom up?=17
1.9. Mission and vision=20
1.10. Analysis and implementation=22
2.1. Public affairs activities=31
2.2. The elements of public relations=32
2.3. Guidelines for media relations=32
2.4. Citizens per retail outlet in Japan 1970 to 1998=38
3.1. A stakeholder model of the organization=59
3.2. The stakeholder perspective=60
3.3. Gaps in reputation=62
3.4. Organization culture, identity and image=62
3.5. How reputation is created=63
3.6. Identity, reputation, and outcome=67
3.7. Reputation and business performance=70
3.8. The Corporate Reputation Chain=76
4.1. The six assets of a brand=78
4.2. Supply chain cost structures for competing own brands and brands=81
4.3. Metaphors for a brand=85
4.4. The marketing mix=90
4.5. Advertising in the services sector=92
4.6. Product positioning=94
4.7. Image positioning=94
5.1. Phases in a crisis=102
5.2. The escalation of media comment=102
5.3. The effect on expenditure on beef from the BSE crisis=105
5.4. Transaction analysis theory=113
5.5. McDonald's sales and profits following the McLibel case=119
5.6. Turnover at Marks and Spencer flattens=126
5.7. Profits at Marks and Spencer nosedive=126
6.1. The Reputation Quotient=139
6.2. The ROIT measure of identification=140
6.3. Scale to assess internal and external views of reputation=152
6.4. Agreeableness=153
6.5. Enterprise=153
6.6. Competence=154
6.7. Ruthlessness=154
6.8. Chic=155
6.9. Machismo and informality=156
6.10. The Corporate Personality Scale applied to a service organization=157
6.11. The Corporate Personality Scale applied to a similar organization=157
7.1. The Corporate Reputation Chain=159
7.2. Sales performance=161
7.3. A checklist to measure market orientation=162
7.4. A checklist to measure customer orientation=163
7.5. Internal and external values=164
7.6. Average identity and image scores=166
7.7. Correlation of identity and image=169
8.1. The Corporate Reputation Chain=177
8.2. Average staff and customer satisfactions=181
8.3. Average staff and customer satisfaction for individual business units=181
8.4. Average satisfaction at business unit level for a financial services distributor=182
8.5. Average satisfaction at business unit level for a food retailer=182
8.6. Average satisfaction at business unit level for a fashion retailer=183
8.7. A positioning map indicating how commercial banks might be seen as different from their mission and vision statements=192
9.1. Reputation rankings and financial performance=202
9.2. Differentiation and brand strength=203
9.3. The Corporate Reputation Chain=204
9.4. Average customer competence and satisfaction scores:fashion retailer=207
9.5. Average customer informality and satisfaction scores:fashion retailer=207
9.6. Average customer enterprise scores and sales growth:fashion retailer=208
9.7. Average customer enterprise scores and sales growth:fashion retailer=209
9.8. Average customer modernity scores and average staff age:fashion retailer=209
9.9. Average customer dominance scores and sales growth:construction company=210
9.10. Average customer satisfaction and sales growth:food retailer=211
9.11. Average customer satisfaction and agreeableness:food retailer=212
9.12. Average customer agreeableness and sales:food retailer=212
9.13. Average customer chic and satisfaction:food retailer=213
9.14. Customer satisfaction reducing as sales increase=214
9.15. The reputation toolkit=216
10.1. Identity by origin of employee=219
10.2. The identity as seen by staff with and without regular customer contact=220
10.3. The identity of a bank formed by merger depending on a bank worked for previously=222
10.4. A few rules for logos=226
10.5. Different typeface, different identity=227
10.6a. The original green box design=231
10.6b. The original green box design with examples of its application=231
10.7. The final version of the logo=232
10.8. The logo as modified for use by the school's Centre for Business Research=232
10.9. The logo applied to signage=232
10.10. Internal and external views of financial management=233
11.1. Combinations of personality dimensions:staff=254
Tables
2.1. Variations in retail structure from country to country=37
2.2. Companies surveyed=46
2.3. Respondents' description of core values=47
4.1. The image of brands and own brands=88
6.1. Neurotic styles and their characteristics=143
6.2. Retail image criteria, after Berry(1969)=143
6.3. The items and dimensions of Aaker's(1997) scale=146
6.4. The seven dimensions of corporate personality=150
6.5. Co-relation with satisfaction=151
7.1. Co-relation of corporate personality dimensions with satisfaction of customers and staff=165
7.2. Average scores for each personality dimension=166
7.3. Satisfaction of drivers at branch level=167
7.4. Average scores of the seven factors at branch level=168
7.5. Co-relation coefficients for facets of agreeableness with satisfaction=170
7.6. Ideas from the workshops for changing identity=173
7.7. Ideas from the workshops for changing image=174
9.1. Co-relation coefficients of personality dimensions with satisfaction(all companies)=204
9.2. Co-relation of the personality traits of agreeableness=205
9.3. Co-relation coefficients of personality dimensions with satisfaction:four retailers=205
| 등록번호 | 청구기호 | 권별정보 | 자료실 | 이용여부 |
|---|---|---|---|---|
| 0000997948 | 659.2 C822 | 서울관 서고(열람신청 후 1층 대출대) | 이용가능 |
*표시는 필수 입력사항입니다.
| 전화번호 |
|---|
| 기사명 | 저자명 | 페이지 | 원문 | 기사목차 |
|---|
| 번호 | 발행일자 | 권호명 | 제본정보 | 자료실 | 원문 | 신청 페이지 |
|---|
도서위치안내: / 서가번호:
우편복사 목록담기를 완료하였습니다.
*표시는 필수 입력사항입니다.
저장 되었습니다.
