본문 바로가기 주메뉴 바로가기
22대 대한민국 국회 국회정보길라잡이 국회의원검색
회원가입 로그인
HOME

정보검색

소장정보 검색

국회도서관 홈으로 정보검색 소장정보 검색
결과 내 검색 동의어 포함
결과 내 검색 동의어 포함

-

목차보기

영문목차

List of figures=vi

List of tables=ix

Foreword=x

Introduction=xii

PART 1. Reputation as a strategic approach=1

1. A brief history of strategic thought=3

2. The traditional approach to Reputation Management=24

3. The reputation paradigm=58

4. The company as a brand=77

5. Defending a reputation=99

PART 2. Managing reputation by managing corporate personality=135

6. Measuring reputation:the Corporate Personality Scale=137

7. The management of image and identity=159

8. Managing the Reputation Chain=176

9. Reputation and business performance=201

10. Challenges in Reputation Management=218

11. Managing the personality of the organization=235

References=259

Index=269

Figures

1.1. Gap analysis=5

1.2. The two planning flows=7

1.3. The Five Forces Model=9

1.4. The PIMS paradigm=11

1.5. The SERVQUAL model and gaps=13

1.6. The chain effect in a service business=14

1.7. The Business Excellence Model=14

1.8. Top down vs bottom up?=17

1.9. Mission and vision=20

1.10. Analysis and implementation=22

2.1. Public affairs activities=31

2.2. The elements of public relations=32

2.3. Guidelines for media relations=32

2.4. Citizens per retail outlet in Japan 1970 to 1998=38

3.1. A stakeholder model of the organization=59

3.2. The stakeholder perspective=60

3.3. Gaps in reputation=62

3.4. Organization culture, identity and image=62

3.5. How reputation is created=63

3.6. Identity, reputation, and outcome=67

3.7. Reputation and business performance=70

3.8. The Corporate Reputation Chain=76

4.1. The six assets of a brand=78

4.2. Supply chain cost structures for competing own brands and brands=81

4.3. Metaphors for a brand=85

4.4. The marketing mix=90

4.5. Advertising in the services sector=92

4.6. Product positioning=94

4.7. Image positioning=94

5.1. Phases in a crisis=102

5.2. The escalation of media comment=102

5.3. The effect on expenditure on beef from the BSE crisis=105

5.4. Transaction analysis theory=113

5.5. McDonald's sales and profits following the McLibel case=119

5.6. Turnover at Marks and Spencer flattens=126

5.7. Profits at Marks and Spencer nosedive=126

6.1. The Reputation Quotient=139

6.2. The ROIT measure of identification=140

6.3. Scale to assess internal and external views of reputation=152

6.4. Agreeableness=153

6.5. Enterprise=153

6.6. Competence=154

6.7. Ruthlessness=154

6.8. Chic=155

6.9. Machismo and informality=156

6.10. The Corporate Personality Scale applied to a service organization=157

6.11. The Corporate Personality Scale applied to a similar organization=157

7.1. The Corporate Reputation Chain=159

7.2. Sales performance=161

7.3. A checklist to measure market orientation=162

7.4. A checklist to measure customer orientation=163

7.5. Internal and external values=164

7.6. Average identity and image scores=166

7.7. Correlation of identity and image=169

8.1. The Corporate Reputation Chain=177

8.2. Average staff and customer satisfactions=181

8.3. Average staff and customer satisfaction for individual business units=181

8.4. Average satisfaction at business unit level for a financial services distributor=182

8.5. Average satisfaction at business unit level for a food retailer=182

8.6. Average satisfaction at business unit level for a fashion retailer=183

8.7. A positioning map indicating how commercial banks might be seen as different from their mission and vision statements=192

9.1. Reputation rankings and financial performance=202

9.2. Differentiation and brand strength=203

9.3. The Corporate Reputation Chain=204

9.4. Average customer competence and satisfaction scores:fashion retailer=207

9.5. Average customer informality and satisfaction scores:fashion retailer=207

9.6. Average customer enterprise scores and sales growth:fashion retailer=208

9.7. Average customer enterprise scores and sales growth:fashion retailer=209

9.8. Average customer modernity scores and average staff age:fashion retailer=209

9.9. Average customer dominance scores and sales growth:construction company=210

9.10. Average customer satisfaction and sales growth:food retailer=211

9.11. Average customer satisfaction and agreeableness:food retailer=212

9.12. Average customer agreeableness and sales:food retailer=212

9.13. Average customer chic and satisfaction:food retailer=213

9.14. Customer satisfaction reducing as sales increase=214

9.15. The reputation toolkit=216

10.1. Identity by origin of employee=219

10.2. The identity as seen by staff with and without regular customer contact=220

10.3. The identity of a bank formed by merger depending on a bank worked for previously=222

10.4. A few rules for logos=226

10.5. Different typeface, different identity=227

10.6a. The original green box design=231

10.6b. The original green box design with examples of its application=231

10.7. The final version of the logo=232

10.8. The logo as modified for use by the school's Centre for Business Research=232

10.9. The logo applied to signage=232

10.10. Internal and external views of financial management=233

11.1. Combinations of personality dimensions:staff=254

Tables

2.1. Variations in retail structure from country to country=37

2.2. Companies surveyed=46

2.3. Respondents' description of core values=47

4.1. The image of brands and own brands=88

6.1. Neurotic styles and their characteristics=143

6.2. Retail image criteria, after Berry(1969)=143

6.3. The items and dimensions of Aaker's(1997) scale=146

6.4. The seven dimensions of corporate personality=150

6.5. Co-relation with satisfaction=151

7.1. Co-relation of corporate personality dimensions with satisfaction of customers and staff=165

7.2. Average scores for each personality dimension=166

7.3. Satisfaction of drivers at branch level=167

7.4. Average scores of the seven factors at branch level=168

7.5. Co-relation coefficients for facets of agreeableness with satisfaction=170

7.6. Ideas from the workshops for changing identity=173

7.7. Ideas from the workshops for changing image=174

9.1. Co-relation coefficients of personality dimensions with satisfaction(all companies)=204

9.2. Co-relation of the personality traits of agreeableness=205

9.3. Co-relation coefficients of personality dimensions with satisfaction:four retailers=205

이용현황보기

Corporate reputation and competitiveness 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
등록번호 청구기호 권별정보 자료실 이용여부
0000997948 659.2 C822 서울관 서고(열람신청 후 1층 대출대) 이용가능

추천서가 (다양한 추천 자료를 만나보세요)

권호기사보기

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차