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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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Foreword

Preface

1 Internet Time 1

2 Research, Revolution, Revelation 9

3 Campaign Web Sites and Publicity Pathways 23

4 Online Advertising and Fund-Raising: Where Is the Money? 39

5 Case Studies 59

6 The View from the Console 97

Notes 109

Index 123

About the Author 131

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Politics moves online : campaigning and the internet 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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The popularization of the Internet has shepherded in a revolution in business and personal communication. But how has online technology been used in mainstream American politics? Here, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George W. Bush and John McCain in 2000 - as well as political action committees and the media - struggled to figure out how to fit the Internet into their ongoing operations. Through a series of cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism and how voters use the Internet to become more knowledgable. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

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