본문 바로가기 주메뉴 바로가기
국회도서관 홈으로 정보검색 소장정보 검색

결과 내 검색

동의어 포함

목차보기

영문목차

Figures, Tables, & Exhibits.

Preface.

Acknowledgments.

Introduction: Purpose and Observations.

1. Principles of Fundraising: Time-Tested Truths.

2. Essential Fundraising Tools: Focusing Your Work.

3. The Board: Where Fundraising Begins.

4. Research: Working Smarter.

5. Annual Campaigns: The Basis for the Future.

6. Direct Mail: How to Build Your Donor Base.

7. Special Events: Making Friends, Raising Funds, and Having Fun.

8. Major Gifts: Getting to the Big Gifts.

9. Capital Campaigns: Building Success.

10. Planned Giving: You Can Do It.

11. Foundation Grants: Writing and Other Keys to Success.

12. Corporate Dollars: Sponsorship, Marketing, and More.

13. Technology: Embrace It.

14. Stewardship: Saying Thanks Pays Dividends.

15. Putting It All Together.

References.

The Authors.

Index.

이용현황보기

Essential principles for fundraising success : an answer manual for the everyday challenges of raising money 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
등록번호 청구기호 권별정보 자료실 이용여부
0001124998 658.15224 A375e 서울관 서고(열람신청 후 1층 대출대) 이용가능

출판사 책소개

알라딘제공
Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by? professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising?developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies