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Section 1: Corporate Communication at National Level

1. Diversity programmes: In the contemporary corporate environment - Don Swanson

2. A practice approach to designing a change communication programme - Deborah Barrett

3. Corporate and government communication: Relationships, opportunities and tensions - Kevin Moloney

4. Corporate communication: In listed and unlisted family enterprises - Liam O'Morain

5. Public sector corporate communication: Strategic challenges for the executive - J Paulo Kuteev-Moreira

6. Public relations and democracy - Jacquie L'Etang

7. Knowledge management for best practice - Stephen Roberts

Section 2: Corporate Communication at International Level

8. Communication audits: Building world-class communication systems - Dennis Tourish and Owen Hargie

9. The impact of terrorist attacks on corporate public relations - Donald Wright

10. Different corporate communication practice in successful and unsuccessful companies - Colin Coulson-Thomas 11. Advertising and public relations in China - Wen-Ling Liu

12. Corporate and organizational communication - Michael Goodman

13. Assessing integrated corporate communication - David Picton

14. New technology and the changing face of corporate communication - Martin Sims

15. The Olympic Games: A framework for international PR - Y Harahousou, C Kambitsis, A Haviara and N Theodorakis

Section 3: Managing Image, Identity and Reputation

16. The Chinese dimension - Marion Burghasen and Ying Fan

17. Corporate reputation - Philip Kitchen

18. Corporate communication for continuity planning - Sandra Oliver

19. PR crisis management in the internet mediated era - David Phillips

20. Reputation and leadership in a broadcast company - Sandra Oliver and Clive Allen

21. Facets of the global corporate brand - TC Melewar and Chris McCann Section 4: The Future Is Now

22. Priorities old and new for UK PR practice: Gerald Chan

23. Visualising the message: Why semiotics is the way forward - Reginald Watts

24. Methodological issues for corporate communication research - Richard Varey

25. Communication for creative thinking in a corporate context - Glenda Jacobs

26. Language as a corporate asset - Krishna Dhir

27. The global village: It's here! - Michael Morley

28. Ethics and the corporate communicator - Albert Atkinson The new frontier for public relations - Richard Dolphin

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Handbook of corporate communication and public relations : pure and applied 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:

  • national communication
  • international communication
  • image, identity and reputation management 
  • the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.



A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

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