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결과 내 검색
동의어 포함
영문목차
Rustling Leaves of History: Perspectives on the Field’s Past.
PART ONE: SCATTERED OPENINGS FROM THE LATE 17TH CENTURY TO THE 1930S.
Prehistory of the Field: Early Perspectives on the Press.
The German Newspaper Science.
Communication in Social Life: John Dewey and Robert E. Park.
The “Realist” Critique of Democracy: Walter Lippmann and Harold D. Lasswell.
The Impact of the Movies: The Payne Fund Project.
PART TWO: CONSOLIDATION FROM THE 1930s TO THE 1960s.
The Classical Behavioral Mass Communication Research.
Uses-and-Gratifications Approach and Functionalism.
The Frankfurt School and its Theory of Cultural Industry.
Technologies of Communication: Harold A. Innis and Marshall McLuhan.
PART THREE: MULTIPLICATION FROM THE 1960s ONWARD.
“Return to the Powerful Media”: The Renewal Of Effects Research in the 1970s.
Information-Processing Theory.
Cultural Indicators: George Gerbner.
Mass Media as the Prop of the System: Marxism. American Interpretive Cultural Approach.
Cultural Studies in Practice.
Feminist Views of Language and Mass Communication.
Communication from the Postmodern Point of View.
Changing Media Scene: New Challenges to Communication Studies.
From Incoherence to Multiplicity.
References.
Author Index.
Subject Index.
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