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영문목차
Introduction to the Ivey Casebook Series Paul W. Beamish
Preface
Introduction
1. The Dependence of Profitability on Industry Structure
Samsung and the Theme Park Industry in Korea
PharmaPlus in Hungary
Singapore International Air Lines: Preparing for Turbulence Ahead
Swatch and the Global Watch Industry
Whirlpool Corporation's Global Strategy
Wal-Mart Stores Inc.: Dominating Global Retailing
The Global Branding of Stella Artois
2. Understanding and Managing Macroeconomic Risks
A Global Manager's Guide to Currency Risk Management
Chauvco Resources Ltd: The Argentina Decisions
Crisis in Japan
Procter & Gamble in Eastern Europe (A)
Bank Vozrozhdeniye (V.Bank)
ING and Global Financial Integration
3. Managing Within Alternative Government Structures
Mekong Corporation and the Viet Nam Motor Vehicle Industry
Thai Telecoms in the New Economy: Privatization & Liberalization
Lucent in India
Citigroup in Post-WTO China
Point Lisas Industrial Estate: Trinidad
Dell's Dilemma in Brazil: Negotiating at the State Level
Enron and the Dabhol Power Company
Bombardier Versus Embraer: Charges of Unfair Competition
4. Responding to Societal Forces
John McCulloch--United Beef Packers
NES China: Business Ethics (A)
NES China: Business Ethics (B)
Textron Ltd.
Note on the Pollution Problem in the Mexico-U.S. Border Region
Planet Starbucks (A)
Siam Canadian Foods Co., Ltd.
Royal Trustco
5. Investment Decisions in the Context of Technological Changes
Privatizing Poland's Telecom Industry: Opportunities and Challenges in the New Economy and E-Business
Malaysia's Multimedia Development Corporation
Global Warming and the Kyoto Protocol: Implications for Business
Enron Wind Corporation: Challenges and Opportunities in the 21st Century
Eurograin (Philippines) and Hybrid Corn
Shire Pharmaceuticals Group's Acquisition of BioChem Pharma: Broadening Product Portfolio and Achieving Economies of Scale in Pharmaceuticals
6. Integrative Cases
GM in China
Intel's Site Selection Decision in Latin America
The Acer Group's China Manufacturing Decision
References
About the Editor
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The IVEY Casebook Series
Cases in Business Ethics
Cases in Entrepreneurship
Cases in Gender & Diversity in Organizations
Cases in Operations Management
Cases in Organizational Behavior
Cases in the Environment of Business
Cases in Alliance Management
Mergers and Acquisitions: Text and Cases
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