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Tables, Figures, and Boxes viii

Preface ix

Contributors xiii

1. Do Campaigns Really Matter? 1

THOMAS M HOLBROOK

2. Campaign Strategy 22

MICHAEL JOHN BURTON AND DANIEL M SHEA

3. Voter Competence 39

THOMAS E PATTERSON

4. Money and Elections 58

JOHN C GREEN

5. Political Advertising 79

LYNDA LEE KAID

6. Free Media in Campaigns 97

ERIKA FRANKLIN FOWLER AND KENNETH M GOLDSTEIN

7. Campaigning on the Internet 121

DENNIS W JOHNSON

8. Direct Democracy and Candidate Elections 143

DANIEL A SMITH

9. Grassroots Mobilization 163

PETER W WIELHOUWER

10. The Effects of Political Consultants 183

DAVID A DULIO

11. Perspectives on Campaign Ethics 203

R. SAM GARRETT, PAUL S. HERRNSON, AND JAMES A THURBER

12. Two Views From the Trenches: Looking At Versus Looking Along 226

DAVID B HILL

Connecting the Study and Practice of Politics 231

DAVID BEATTIE AND SHERYL LOVELADY

References 239

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The electoral challenge : theory meets practice 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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Edited by Craig (political science, U. of Florida), this book is the result of a February 2005 conference in which scholars presented review essays concerning significant issues of campaigns and elections and professional campaign consultants were invited to comment on the academic approach and suggest areas of future research. The review of the literature takes up the first 12 chapters, covering campaign strategy, voter competence, money and elections, political advertising, free media in campaigns, campaigning on the Internet, direct democracy and candidate elections, grassroots mobilization, the effects of political consultants, and campaign ethics. Boxed inserts throughout and the final chapter provide professional commentary. Annotation ⓒ2006 Book News, Inc., Portland, OR (booknews.com)

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