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Contents

Acknowledgements ix

List of figures xi

List of tables xiii

About the author xv

Introduction xvii

1 Successful innovation 1

2 Using technology to gain competitive advantage 11

3 Technology acquisition 27

4 Idea generation 49

5 Evaluation of new technologies and projects 65

6 Market-led R&D project management 83

7 Intellectual property: patents 93

8 Copyright, designs and trade marks 109

9 Assessing competitors' intellectual property 123

10 Building intellectual assets 139

11 Contractual issues 154

12 Licensing and technology transfer 167

13 Technology transfer negotiations 179

14 Commercial exploitation issues 193

Index 213

이용현황보기

R&D and licensing : building value through intellectual assets 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
등록번호 청구기호 권별정보 자료실 이용여부
0001302866 346.048 C732r 서울관 서고(열람신청 후 1층 대출대) 이용가능

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알라딘제공
This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets.

Reviews

...it should recommend itself to a wide readership in all sorts of business involved in technology including university researchers and those responsible for deriving value from Intellectual Property., NewsXchange
Sections are easily identified and the concepts are clearly explained., Mishcon de Reya
...an invaluable read., JMcM

Feature

  • Integrates the concepts of R&D management and technology licensing
  • Describes technology acquisition strategies and techniques
  • Explains how a knowledge of intellectual property can be used to add value


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