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CONTENTS
Foreword Kevin Hogan vii
Preface xv
Acknowledgments xxi
Chapter 1 Creating message contagion 1
Chapter 2 Leverage applied propaganda 21
Chapter 3 Position and package your legend 45
Chapter 4 Control the emotion and the content 63
Chapter 5 Get a real endorsement 77
Chapter 6 Understand beliefs and true believers 89
Chapter 7 Harness the power of the people's media 111
Chapter 8 Deliver the experience 127
Chapter 9 The subliminal power of words 143
Chapter 10 Creating a cult following 159
Chapter 11 Seduction 169
Afterword by Ben Mack 177
Appendix Coaching for influence by Rachna D. Jain 183
Bibliography 191
About the author 195
Index 197
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Every day you make purchasing decisions based on unconscious beliefs and biases you don’t even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you’re immune, but you can’t choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that’s a fact. But how?
If you’re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you. Now it’s your turn. In no time, you’ll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action.
In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically.
And these techniques aren’t just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes.
Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world’s best marketers. Once you’ve opened your eyes, you’ll never see marketing the same way again.
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