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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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Contents

List of tables

List of figures

Acknowledgments

Introduction

Part I. Consumer Goods

1. Thums Up: A Thundering Success

2. Cadbury's Dairy Milk Chocolate: The Real Taste of Life

3. Saffola: Heart OK Please!

4. Maggi: 25 Years in 2 Minutes

5. Amul: The Taste of India

6. Lifebuoy: Where there's Lifebuoy, there's Health

Part II. Home and Durables

7. Titan: The Times they are a Changin'

8. Asian Paints: The Colours of Happiness

9. Hero Honda: Zero to World Leadership in 60 Months

10. Maruti: The Long and Winding Road

Part III. Media

11. Femina: A Matter of Substance

Part IV. Services

12. Airtel: If Only We Talk to Each Other

About the author

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Darwin's brands : adapting for success 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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0001722383 658.827 -A12-4 서울관 서고(열람신청 후 1층 대출대) 이용가능

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알라딘제공
Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today. Each of the stories in this book is unique but shares a common thread running through the evolution of the brands' strategies and actions. These compelling stories will help brand practitioners, students and business managers chart-out branding strategies and action-plans that lead to business success.

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