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Contents

Preface

1. Laying a Foundation for Studying Race, Gender, and the Media

Part I. AUDIENCES

2. Media Effects

3. Audience Studies

4. Produsage

Part II. CONTENT

5. Journalism, Advertising, and Public Relations

6. Film and Entertainment Television

7. Music and New Media

Part III. PRODUCTION

8. Producing Media Content

9. Media/Communication Organizations

10. Epilogue: Concluding Thoughts, Additional Resources

Contributors

Appendix

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알라딘제공
Updated in its 3rd edition, Lind’s Race/Gender/Class/Media contains 51 readings that help readers to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sections?Audience, Content, and Production?and approach the matter of race and gender in the media from rhetorical, social scientific, and critical/cultural perspectives. The author places strong importance to introducing the material in the text and orienting the reader to the content through overviews, context-specific introductions, and descriptions of each reading.