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Contents

List of contributors

Introduction / Martin Peitz, Joel Waldfogel

Part I. Infrastructure, standards, platforms

1. Internet infrastructure / Shane Greenstein

2. Four paths to compatibility / Joseph Farrell, Timothy Simcoe

3. Software platforms / Andrei Hagiu

4. Home videogame platforms / Robin S. Lee

5. Digitization of retail payments / Wilko Bolt, Sujit Chakravorti

6. Mobile telephony / Steffen Hoernig, Tommaso Valletti

7. Two-sided B to B platforms / Bruno Jullien

Part II. The transformation of selling

8. Online versus offline competition / Ethan Lieber, Chad Syverson

9. Comparison sites / Jose-Luis Moraga-Gonzalez, Matthijs Wildenbeest

10. Price discrimination in the digital economy / Drew Fudenberg, J. Miguel Villas-Boas

11. Bundling information goods / Jay Pil Choi

12. Internet auctions / Ben Greiner / Axel Ockenfels, Abdolkarim Sadrieh

13. Reputation on the internet / Luis Cabral

14. Advertising on the internet / Simon P.Anderson

Part III. User-generated content

15. Incentive-centered design for user-contributed content / Lian Jian, Jeffrey K. MacKie-Mason

16. Social networks on the web / Sanjeev Goyal

17. Open source software / Justin P. Johnson

Part IV. Threats arising from digitization and the internet

18. Digital piracy: theory / Paul Belleflamme, Martin Peitz

19. Digital piracy: empirics / Joel Waldfogel

20. The economics of privacy / Laura Brandimarte, Alessandro Acquisti

21. Internet security / Tyler Moore, Ross Anderson

Index

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The Oxford handbook of the digital economy 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry.

The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of toolssuch as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespreademployment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourthsection discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns.

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