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List of Illustrations=ix

Preface=xi

Acknowledgments=xvii

A Note on Anti-Americanism=xix

1. America à la Mode : The 1980s=1

2. Anti-Americanism in Retreat : Jack Lang, Cultural Imperialism, and the Anti-Anti-Americans=45

3. Reverie and Rivalry : Mitterrand and Reagan-Bush=99

4. The Adventures of Mickey Mouse, Big Mac, and Coke in the Land of the Gauls=151

5. Taming the Hyperpower : The 1990s=209

6. The French Way : Economy, Society, and Culture in the 1990s=271

7. The Paradox of the Fin de Siècle : Anti-Americanism and Americanization=329

Reflections=377

Notes=391

Index=473

LIST OF ILLUSTRATIONS

Figure 1. Wolinski's parody of Jean-François Millet's painting The Angelus=49

Figure 2. Jack Lang awards Sylvester Stallone the honor of Chevalier des Arts et Lettres=54

Figure 3. French Catholics organize church processions on the Feast of the Assumption while Americans commemorate the tenth anniversary of the death of Elvis Presley=65

Figure 4. Presidents François Mitterrand and Ronald Reagan at the Williamsburg Summit=122

Figure 5. Presidents George H. W. Bush and François Mitterrand at the Elysée=141

Figure 6. Farmers' tractors block the opening of Euro Disney=163

Figure 7. "Taste Week" for a class of seven-year-old schoolchildren in Paris wearing paper toques=177

Figure 8. A jubilant José Bové at his trial=184

Figure 9. Poster for an exhibition at the Carrousel du Louvre, Art or Advertising?=205

Figure 10. Farmers in Paris protesting against the GATT=247

Figure 11. Presidents Jacques Chirac and Bill Clinton at the Elysée=259

Figure 12. Theaters on the Champs-Elysées showing Hollywood movies, including Jurassic Park=315

Figure 13. U.S. military and financial power invading France=335

Figure 14. Shady French businessman : "But I've never drunk Coca-Cola!"=340

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The French way : how France embraced and rejected American values and power 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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How the French have used American culture to define a unique modern identity

There are over 1,000 McDonald's on French soil. Two Disney theme parks have opened near Paris in the last two decades. And American-inspired vocabulary such as "le weekend" has been absorbed into the French language. But as former French president Jacques Chirac put it: "The U.S. finds France unbearably pretentious. And we find the U.S. unbearably hegemonic." Are the French fascinated or threatened by America? They Americanize yet are notorious for expressions of anti-Americanism. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and contradictions of France's relationship to American politics and culture. Richard Kuisel shows how the French have used America as both yardstick and foil to measure their own distinct national identity. They ask: how can we be modern like the Americans without becoming like them?

France has charted its own path: it has welcomed America's products but rejected American policies; assailed America's "jungle capitalism" while liberalizing its own economy; attacked "Reaganomics'" while defending French social security; and protected French cinema, television, food, and language even while ingesting American pop culture. Kuisel examines France's role as an independent ally of the United States?in the reunification of Germany and in military involvement in the Persian Gulf and Bosnia?but he also considers the country's failures in influencing the Reagan, Bush, and Clinton administrations. Whether investigating France's successful information technology sector or its spurning of American expertise during the AIDS epidemic, Kuisel asks if this insistence on a French way represents a growing distance between Europe and the United States or a reaction to American globalization.

Exploring cultural trends, values, public opinion, and political reality, The French Way delves into the complex relationship between two modern nations.



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