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Appendix of Sources=xvii

Editor's Introduction : SAGE Series on Social Marketing / R. Craig Lefebvre=xxxvii

Volume I. Social Marketing―Conceptual Frameworks and Common Ground

Introduction : Social Marketing―Conceptual Frameworks and Common Ground / R. Craig Lefebvre=xliii

1. The Pioneers / Philip D. Harvey=1

2. Social Marketing : An Approach to Planned Social Change / Philip Kotler ; Gerald Zaltman=25

3. Health Service Marketing : A Suggested Model / Gerald Zaltman ; Ilan Vertinsky=43

4. The Marketing of Social Causes : The First 10 Years / Karen F.A. Fox ; Philip Kotler=59

5. Problems and Challenges in Social Marketing / Paul N. Bloom ; William D. Novelli=77

6. Cultural and Structural Impediments to Social Marketing / Richard K. Manoff=93

7. Social Marketing and Public Health Intervention / R. Craig Lefebvre ; June A. Flora=123

8. Social Marketing in the Alcohol Policy Arena / Glen G. Murray ; Ronald R. Douglas=143

9. Strategies to Maintain and Institutionalize Successful Programs : A Marketing Framework / R. Craig Lefebvre=153

10. Social Marketing for Public Health / Diana Chapman Walsh ; Rima E. Rudd ; Barbara A. Moeykens ; Thomas W. Moloney=171

11. Social Marketing : A Critical Appraisal / David R. Buchanan ; Sasiragha Reddy ; Zafar Hossain=187

12. Social Marketing : A Critical Response / G.B. Hastings ; A.J. Haywood=201

13. Strategic Questions for Consumer-based Health Communications / Sharyn M. Sutton ; George I. Balch ; R. Craig Lefebvre=209

14. Social Propaganda and Social Marketing : A Critical Difference? / Nicholas O'Shaughnessy=225

15. Integrating Social Marketing, Community Readiness and Media Advocacy in Community-based Prevention Efforts / Michael D. Slater ; Kathleen Kelly ; Ruth Edwards=241

16. Marketing Social Marketing in the Social Change Marketplace / Alan R. Andreasen=255

17. Ethical Challenges of Social Marketing / George G. Brenkert=281

18. Relational Paradigms in Social Marketing / Gerard Hastings=307

19. Communication and Marketing as Tools to Cultivate the Public's Health : A Proposed "People and Places" Framework / Edward W. Maibach ; Lorien C. Abroms ; Mark Marosits=327

20. Community-based Prevention Marketing : A New Framework for Health Promotion Interventions / Carol A. Bryant ; Kelli R. McCormack Brown ; Robert J. McDermott ; Rita D. Debate ; Moya L. Alfonso ; Julie A. Baldwin ; Paul Monaghan ; Leah M. Phillips=355

21. Navigating the Central Tensions in Research on At-Risk Consumers : Challenges and Opportunities / Cornelia (Connie) Pechmann ; Elizabeth S. Moore ; Alan R. Andreasen ; Paul M. Connell ; Dan Freeman ; Meryl Gardner ; Deborah Heisley ; R. Craig Lefebvre ; Dante M. Pirouz ; Robin L. Soster=383

22. Health Communication & Social Marketing : Health Communication Campaigns that Include Mass Media & Health-related Product Distribution / Community Preventive Services Task Force=399

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Volume II. Social Marketing in the Developed World

Introduction : Social Marketing in the Developed World / R. Craig Lefebvre=ix

Family Planning and HIV Prevention

23. Social Marketing : The Family Planning Experience / Adel I. El-Ansary ; Oscar E. Kramer, Jr.=3

24. Social Marketing and Diffusion-based Strategies for Communicating with Unique Populations : HIV Prevention in San Francisco / James W. Dearing ; Everett M. Rogers ; Gary Meyer ; Mary K. Casey ; Nagesh Rao ; Shelly Campo ; Geoffrey M. Henderson=15

25. The SOLLAR HIV Prevention Program for Gay and Bisexual Latino Men : Using Social Marketing to Build Capacity for Service Provision and Evaluation / Ross F. Conner ; Lois Takahashi ; Eloy Ortiz ; Eduardo Archuleta ; Juan Muniz ; Julio Rodriguez=39

Chronic Disease Prevention

26. The National High Blood Pressure Education Program : A Description of Its Utility as a Generic Program Model / Edward J. Roccella ; Graham W. Ward=59

27. Characteristics of Participants in Community Health Promotion Programs : Four-Year Results / R. Craig Lefebvre ; Ellizabeth A. Harden ; William Rakowski ; Thomas M. Lasater ; Richard A. Carleton=79

28. Use of Database Marketing and Consumer-based Health Communication in Message Design : An Example from the Office of Cancer Communications' "5 a Day for Better Health" Program / R. Craig Lefebvre ; Lynne Donner ; Cecile Johnston ; Kay Loughrey ; George I. Balch ; Sharyn M. Sutton=85

29. TARPARE : A Method for Selecting Target Audiences for Public Health Interventions / Robert J. Donovan ; Garry Egger ; Mark Francas=111

30. Culturally and Linguistically Diverse Population Health Social Marketing Campaigns in Australia : A Consideration of Evidence and Related Evaluation Issues / Andrew J. Milat ; Tom E. Carroll ; Jennifer J. Taylor=123

31. An In-depth Interview Study of Health Care Policy Professionals and Their Research Needs / Sharyn M. Sutton ; Elizabeth Thompson=135

32. Branding Behavior : The Strategy behind the TruthSM Campaign / W. Douglas Evans ; Jeffrey Wasserman ; Elena Bertolotti ; Steven Martino=147

33. The Influence of the National Truth® Campaign on Smoking Initiation / Matthew C. Farrelly ; James Nonnemaker ; Kevin C. Davis ; Altijani Hussin=159

34. Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation / W. Douglas Evans ; Jeanette Renaud ; Jonathan Blitstein ; James Hersey ; Sarah Ray ; Beth Schieber ; Jeff Willett=171

35. Evaluation of a National Physical Activity Intervention for Children : VERB™ Campaign, 2002-2004 / Marian E. Huhman ; Lance D. Potter ; Jennifer C. Duke ; David R. Judkins ; Carrie D. Heitzler ; Faye L. Wong=187

36. Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework / Simani M. Price ; Lance D. Potter ; Barnali Das ; Yu-Chung L. Wang ; Marian Huhman=199

37. The Impact of Multiple Channel Delivery of Nutrition Messages on Student Knowledge, Motivation and Behavior : Results from the Team Nutrition Pilot Study / R. Craig Lefebvre ; Carol Olander ; Elyse Levine=215

38. Development of a Community Cancer Education Program : The Forsyth County, NC, Cervical Cancer Prevention Project / Robert Michielutte ; Mark B. Dignan ; H. Bradley Wells ; Larry D. Young ; David S. Jackson ; Penny C. Sharp=225

Other Health Topics

39. Increasing Breastfeeding and Reducing Smoking in Pregnancy : A Social Marketing Success Improving Life Chances for Children / R.J. Lowry ; A. Billett ; C. Buchanan ; Sandra Whiston=245

40. The Shoreline Project for Street Drinkers : Designing and Running a Supported Housing Project for the "Unhousable" / Steve James ; Heather Skinner=253

41. Implementing Mental Health Promotion : The Act-Belong-Commit Mentally Healthy WA Campaign in Western Australia / Robert J. Donovan ; Ray James ; Geoffrey Jalleh ; Colby Sidebottom=269

42. Social Marketing Analysis of 20 [corrected] Years of Hand Hygiene Promotion / Manuel W. Mah ; Yat Cho Tam ; Sameer Deshpande=283

Injury Prevention and Occupational Health

43. Implementing a Community-based Social Marketing Project to Improve Agricultural Worker Health / Joan Flocks ; Leslie Clarke ; Stan Albrecht ; Carol Bryant ; Paul Monaghan ; Holly Baker=303

44. Use of Occupational Ethnography and Social Marketing Strategies to Develop a Safety Awareness Campaign for Coal Miners / Elaine T. Cullen ; Lori N.H. Matthews ; Theodore D. Teske=325

45. The Social Marketing of Safety Behaviors : A Quasi-Randomized Controlled Trial of Tractor Retrofitting Incentives / Julie A. Sorensen ; Paul L. Jenkins ; Maria Emmelin ; Hans Stenlund ; Lars Weinehall ; Giulia B. Earle-Richardson ; John J. May=343

Other Issues for Social Marketing

46. The Effectiveness of Social Marketing Interventions for Health Improvement : What's the Evidence? / Ross Gordon ; Laura McDermott ; Martine Stead ; Kathryn Angus=359

47. Improving Access to Smoking Cessation Services for Disadvantaged Groups : A Systematic Review / Rachael L. Murray ; Linda Bauld ; Lucy E. Hackshaw ; Ann McNeill=431

48. Relaunching a National Social Marketing Campaign : Expectations and Challenges for the "New" ParticipACTION / Guy Faulkner ; Cora McCloy ; Ronald C. Plotnikoff ; Mark S. Tremblay=459

49. Impact of the California Project LEAN School Board Member Social Marketing Campaign / Robert J. McDermott ; Victoria Berends ; Kelli R. McCormack Brown ; Peggy Agron ; Karen M. Black ; Seraphine Pitt Barnes=471

50. Partnerships for Social Marketing Programs : An Example from the National Bone Health Campaign / R. Craig Lefebvre=497

51. A Social Marketing Model for Disseminating Research-based Treatments to Addictions Treatment Providers / G.W. Martin ; M.A. Herie ; B.J. Turner ; J.A. Cunningham=515

52. A Social Marketing Approach to Implementing Evidence-based Practice in VHA QUERI : The TIDES Depression Collaborative Care Model / Jeff Luck ; Fred Hagigi ; Louise E. Parker ; Elizabeth M. Yano ; Lisa V. Rubenstein ; JoAnn E. Kirchner=533

53. The Nature, Development and Contribution of Social Marketing to Public Health Practice since 2004 in England / Jeff French=555

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Volume III. Social Marketing in Developing Countries

Introduction : Social Marketing in Developing Countries Part-1 / R. Craig Lefebvre=vii

Other Issues for Social Marketing (Continued)

54. Social Marketing and Development / Ruby Roy Dholakia ; Nikhilesh Dholakia=3

Family Planning and HIV/AIDS

55. Community-based Distribution : The Distributive Potential and Economics of a Social Marketing Approach to Family Planning / T.R.L. Black=25

56. Measuring the Effectiveness of Contraceptive Marketing Programs : Preethi in Sri Lanka / John Davies ; Terrence D.J. Louis=39

57. Contraceptive Social Marketing and Community-based Distribution Systems in Colombia / Ricardo Vernon ; Gabriel Ojeda ; Marcia C. Townsend=59

58. The Simple Analytics of Contraceptive Social Marketing / Jere R. Behrman=71

59. Branding in Contraceptive Social Marketing : The Pakistani Experience / Nayyer Samad ; Sonny Nwankwo ; Ayantunji Gbadamosi=107

60. The Performance of Social Marketing in Reaching the Poor and Vulnerable in AIDS Control Programmes / Neil Price=125

61. Evaluation of the Reach and Impact of the 100% Jeune Youth Social Marketing Program in Cameroon : Findings from Three Cross-sectional Surveys / Andrea Plautz ; Dominique Meekers=145

62. Evaluation of a Needle Social Marketing Strategy to Control HIV among Injecting Drug Users in China / Zunyou Wu ; Wei Luo ; Sheena G. Sullivan ; Keming Rau ; Peng Lin ; Wei Liu ; Zhongqiang Ming=171

63. The Importance of Socio-Economic Context for Social Marketing Models for Improving Reproductive Health : Evidence from 555 Years of Program Experience / Dominique Meekers ; Stephen Rahaim=185

64. Ends versus Means : The Role of Markets in Expanding Access to Contraceptives / Kara Hanson ; Lilani Kumaranayake ; Ian Thomas=203

65. Reproductive Health in Today's World : Franchising Reproductive Health Services / Rob Stephenson ; Amy Ong Tsui ; Sara Sulzbach ; Phil Bardsley ; Getachew Bekele ; Tilahun Giday ; Rehana Ahmed ; Gopi Gopalkrishnan ; Bamikale Feyesitan=227

Oral Rehydration Therapy and Nutrition

66. Social Marketing of Oral Rehydration Therapy and Contraceptives in Egypt / Karen F.A. Fox=255

67. Oral Rehydration Therapy and Social Marketing in Rural Kenya / P.R. Kenya ; S. Gatiti ; L.N. Muthami ; R. Agwanda ; H.A. Mwenesi ; M.N. Katsivo ; Omondi-Odhiambo ; A. Surrow ; R. Juma ; R.H. Ellison ; G. Cooper ; F.G. van Andel=283

68. Evaluation of a Social Marketing Intervention Promoting Oral Rehydration Salts in Burundi / Sethson Kassegne ; Megan B. Kays ; Jerome Nzohabonayo=301

69. Impact of a Social Marketing Campaign Promoting Dark-Green Leafy Vegetables and Eggs in Central Java, Indonesia / Saskia de Pee ; Martin W. Bloem ; Satoto ; Ray Yip ; Asmira Sukaton ; Roy Tjiong ; Roger Shrimpton ; Muhilal ; Benny Kodyat=321

70. Positive Impact of a Weekly Iron-Folic Acid Supplement Delivered with Social Marketing to Cambodian Women : Compliance, Participation, and Hemoglobin Levels Increase with Higher Socioeconomic Status / Byron L. Crape ; Eric Kenefick ; Tommaso Cavalli-Sforza ; Jennifer Busch-Hallen ; Silvano Milani ; Koum Kanal=337

71. Social Marketing Improved the Consumption of Iron-fortified Soy Sauce among Women in China / Xinying Sun ; Yan Guo ; Sisun Wang ; Jing Sun=345

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Volume IV. Social Marketing in Developing Countries (Continued)

Introduction : Social Marketing in Developing Countries Part-2 / R. Craig Lefebvre=vii

Malaria Control

72. Effect of Large-Scale Social Marketing of Insecticide-treated Nets on Child Survival in Rural Tanzania / Joanna R.M. Armstrong Schellenberg ; Salim Abdulla ; Rose Nathan ; Oscar Mukasa ; Tanya J. Marchant ; Nassar Kikumbih ; Adiel K. Mushi ; Haji Mponda ; Happiness Minja ; Hassan Mshinda ; Marcel Tanner ; Christian Lengeler=3

73. DEET Mosquito Repellent Sold through Social Marketing Provides Personal Protection against Malaria in an Area of All-Night Mosquito Biting and Partial Coverage of Insecticide-treated Nets : A Case-Control Study of Effectiveness / Mark Rowland ; Tim Freeman ; Gerald Downey ; Abdul Hadi ; Mohammed Saeed=19

74. Mosquito Nets and the Poor : Can Social Marketing Redress Inequities in Access? / Rose Nathan ; Honorati Masanja ; Hassan Mshinda ; Joanna A. Schellenberg ; Don de Savigny ; Christian Lengeler ; Marcel Tanner ; Cesar G. Victora=33

75. Reduction of Childhood Malaria by Social Marketing of Insecticide-treated Nets : A Case-Control Study of Effectiveness in Malawi / Don P. Mathanga ; Carl H. Campbell ; Terrie E. Taylor ; Robin Barlow ; Mark L. Wilson=43

76. Comparison of Coverage with Insecticide-treated Nets in a Tanzanian Town and Villages Where Nets and Insecticide Are Either Marketed or Provided Free of Charge / C.A. Maxwell ; R.T Rwegoshora ; S.M. Magesa ; C.F. Curtis=51

77. The Impact of a Hybrid Social Marketing Intervention on Inequities in Access, Ownership and Use of Insecticide-treated Nets / Sohail Agha ; Ronan Van Rossem ; Guy Stallworthy ; Thankian Kusanthan=61

78. Access to Artemisinin Combination Therapy for Malaria in Remote Areas of Cambodia / Shunmay Yeung ; Wim Van Damme ; Doung Socheat ; Nicholas J. White ; Anne Mills=79

79. Comparative Cost Analysis of Insecticide-treated Net Delivery Strategies : Sales Supported by Social Marketing and Free Distribution through Antenatal Care / Manuela De Allegri ; Paul Marschall ; Steffen Flessa ; Justin Tiendrebéogo ; Bocar Kouyaté ; Albrecht Jahn ; Olaf Müller=103

80. Improvements in Access to Malaria Treatment in Tanzania Following Community, Retail Sector and Health Facility Interventions―A User Perspective / Sandra Alba ; Angel Dillip ; Manuel W. Hetzel ; Iddy Mayumana ; Christopher Mshana ; Ahmed Makemba ; Mathew Alexander ; Brigit Obrist ; Alexander Schulze ; Flora Kessy ; Hassan Mshinda ; Christian Lengeler=123

Water-Bourne Diseases and Sanitation

81. Community Involvement in Social Marketing : Guineaworm Control / William R. Brieger ; Jayashree Ramakrishna ; Joshua D. Adeniyi=151

82. Sustainability of a Water, Sanitation and Hygiene Education Project in Rural Bangladesh : A 5-Year Follow-Up / B.A. Hoque ; T. Juncker ; R.B. Sack, M. Ali ; K.M.A. Aziz=163

83. Increasing Equity of Access to Point-of-Use Water Treatment Products through Social Marketing and Entrepreneurship : A Case Study in Western Kenya / Mattew C. Freeman ; Robert E. Quick ; Daniel P. Abbott ; Paul Ogutu ; Richard Rheingans=173

84. Behavioral Indicators of Household Decision-making and Demand for Sanitation and Potential Gains from Social Marketing in Ghana / Marion W. Jenkins ; Beth Scott=185

85. Bringing Safe Water to Remote Populations : An Evaluation of a Portable Point-of-Use Intervention in Rural Madagascar / Pavani Kalluri Ram ; Elaine Kelsey ; Rasoatiana ; Rabeantoandro Rado Miarintsoa ; Oliver Rakotomalala ; Chris Dunston ; Robert E. Quick=211

Other Applications

86. Promotion of Physical Activity in a Developing Country : The Agita São Paulo Experience / Victor Matsudo ; Sandra Matsudo ; Douglas Andrade ; Timoteo Araujo ; Erinaldo Andrade ; Luis Carlos de Oliveira ; Glaucia Braggion=219

87. Achieving Sustainability of Community-based Dengue Control in Santiago de Cuba / Maria E. Toledo Romani ; Veerle Vanlerberghe ; Dennis Perez ; Pierre Lefevre ; Enrique Ceballos ; Digna Bandera ; Alberto Baly Gil ; Patrick Van der Stuyft=237

88. Social Franchising of TB Care through Private GPs in Myanmar : An Assessment of Treatment Results, Access, Equity and Financial Protection / Knut Lönnroth ; Tin Aung ; Win Maung ; Hans Kluge ; Mukund Uplekar=257

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Volume V. Applications of Social Marketing for Sustainable Behavior and Environmental Protection

Introduction : Applications of Social Marketing for Sustainable Behavior and Environmental Protection / R. Craig Lefebvre=vii

89. Social Marketing for the Environment : Using Information Campaigns to Promote Environmental Awareness and Behavior Change / Edward Maibach=1

90. Promoting Sustainable Behavior : An Introduction to Community-based Social Marketing / Doug McKenzie-Mohr=27

91. Recycling as a Marketing Problem : A Framework for Strategy Development / L.J. Shrum ; Tina M. Lowrey ; John A. McCarty=39

92. Characterizing Participants in Activities Protecting the Environment : A Focus on Donatihg, Recycling, and Conservation Behaviors / Kent L. Granzin ; Janeen E. Olsen=61

93. Implementing a Community-based Social Marketing Program to Increase Recycling / Tracey Haldeman ; Jeanine Warisse Turner=95

94. Household Preferences for Energy-Saving Measures : A Conjoint Analysis / Wouter Poortinga ; Linda Steg ; Charles Vlek ; Gerwin Wiersma=107

95. Delivery and Impact of Household Waste Prevention Intervention Campaigns (at the Local Level) / Veronica Sharp ; Sara Giorgi ; David C. Wilson=123

96. Integrating Social Marketing into Sustainable Resource Management at Padre Island National Seashore : An Attitude-based Segmentation Approach / Po-Hsin Lai ; Michael G. Sorice ; Sanjay K. Nepal ; Chia-Kuen Cheng=149

97. Preferences of Older People for Environmental Attributes of Local Parks : The Use of Choice-based Conjoint Analysis / Susana Alves ; Peter A. Aspinall ; Catharine Ward Thompson ;Takemi Sugiyama ; Roger Brice ; Adrian Vickers=171

98. What's the Catch? Reducing Consumption of Contaminated Fish among Anglers / Tiffany Jonick ; Elizabeth L. Anderson ; Sharon Lin ; Coral M. Bruni ; P. Wesley Schultz ; Stephen Groner ; Frankie Orrala=195

99. Use of Social Marketing Concepts to Evaluate Ocean Sustainability Campaigns / Cynthia H. Bates=211

100. The Cultural Touch / Suzie Boss=233

101. Toward a Stakeholder-based Policy Process : An Application of the Social Marketing Perspective to Environmental Policy Development / John A. Altman ; Ed Petkus ; Jr=243

102. Information, Incentives, and Proenvironmental Consumer Behavior / Paul C. Stern=259

103. Communication and Marketing as Climate Change-Intervention Assets : A Public Health Perspective / Edward W. Maibach ; Connie Roser-Renouf ; Anthony Leiserowitz=275

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Volume VI. Social Marketing―Deepening and Expanding the Impact

Introduction : Social Marketing―Deepening and Expanding the Impact / R. Craig Lefebvre=vii

104. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory / Sue Peattie ; Ken Peattie=1

105. Social Marketing's Mythunderstandings / Rob Donovan=23

106. Extending the Vision of Social Marketing through Social Capital Theory : Marketing in the Context of Intricate Exchange and Market Failure / Alicia Glenane-Antoniadis ; Gregory Whitwell ; Simon J. Bell ; Bulent Menguc=33

107. The Critical Contribution of Social Marketing : Theory and Application / Gerard Hastings ; Michael Saren=53

108. Evolving to a New Dominant Logic for Marketing / Stephen L. Vargo ; Robert F. Lusch=71

109. The New Technology : The Consumer as Participant Rather Than Target Audience / R. Craig Lefebvre=103

110. Design Thinking for Social Innovation / Tim Brown ; Jocelyn Wyatt=115

111. Does Social Marketing Provide a Framework for Changing Healthcare Practice? / Zoë Slate Morris ; Peter John Clarkson=125

112. Transforming Consumer Health / Debra L. Scammon ; Punam A. Keller ; Pia A. Albinsson ; Shalini Bahl ; Jesse R. Catlin ; Kelly L. Haws ; Jeremy Kees ; Tracey King ; Elizabeth Gelfand Miller ; Ann M. Mirabito ; Paula C. Peter ; Robert M. Schindler=139

113. Demarketing Tobacco through Governmental Policies―The 4Ps Revisited / Edward Shiu ; Louise M. Hassan ; Gianfranco Walsh=155

114. Behavioral Economics and Marketing in Aid of Decision Making among the Poor / Marianne Bertrand ; Sendhil Mullainathan ; Eldar Shafir=175

115. "Thinking Like a Marketer" : Training for a Shift in the Mindset of the Public Health Workforce / Gwendolyn Quinn ; Terrance Albrecht ; Robert Marshall ; Jr ; Tabia Henry Akintobi=209

116. Social Marketing : A Pathway to Consumption Reduction? / Ken Peattie ; Sue Peattie=221

117. New Ways to Make People Save : A Social Marketing Approach / Annamaria Lusardi ; Punam Anand Keller ; Adam M. Keller=239

118. Weathering the Storm : A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina / Deirdre T Guion ; Debra L. Scammon ; Aberdeen Leila Borders=263

119. Franchising of Health Services in Low-income Countries / Dominic Montagu=289

120. Social Marketing : No Longer a Sideshow / Philip D. Harvey=309

121. Condom Social Marketing in Sub-Saharan Africa and the Total Market Approach / Steven Chapman ; Krishna Jafa ; Kim Longfield ; Nadja Vielot ; Justin Buszin ; Lek Ngamkitpaiboon ; Megan Kays=317

122. When Donor Support Ends : The Fate of Social Marketing Products and the Markets They Help Create / Sohail Agha ; Mai Do ; Françoise Armand=331

123. An Integrative Model for Social Marketing / R. Craig Lefebvre=347

124. From Family Planning to HIV/AIDS Prevention to Poverty Alleviation : A Conversation with Mechai Viravaidya / Glenn A. Melnick=369