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1 Introduction

Part I Theoretical Developments
2 Modelling Human Communication: Mediality and Semiotics
3 Exploring a Semiotic Conceptualisation of Modelling in Digital Humanities Practices
4 Rationality and Reasonableness in Textual Interpretation
5 The Game of Reflection and the Power Over People. A Semiotic Approach to Communication

Part II Case Studies
6 Towards a Holo-Semiotic Framework for the Evolution of Language
7 Multimodal Propositions and Metaphors in the Movie Submarine: An Application of Peirce’s Doctrine of Dicisigns
8 The ‘Multi-mode Transitional Practice’ of Storytelling While Work Is Done
9 Musical Performer’s Corporeal Identity and Its Communicative Functions
10 Food Communication and the Metalevels of Carnism
11 Translation of Culture-Specific Items in Menus
12 Semiotic Practices in TV Debates
13 Racism and Classism in Mexican Advertising

Author Index
Subject Index

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This book explores the interdisciplinarity of semiotics and communication studies, comprising both theoretical explorations and semiotic applications to communication with theoretical bearings. These disciplines have generally been understood as mutually implicit, but there still are many unexplored research avenues in this area, particularly on a conceptual level. The book offers broad insights into the epistemological relations between semiotics and other approaches to communication from perspectives such as sociology, philosophy of language and communication theory. As such, it sheds light on the communication of knowledge.

Semiotics is currently enjoying increasing popularity within the humanities and social sciences. Understood as relational logic (Charles Peirce) or hermeneutics (structuralism and poststructuralism), semiotics fundamentally implies certain positions with regard to communication. Because of the generality and conceptual vagueness of semiosis and communication, how one elucidates the other is still an underexplored theme. With some pioneering studies of this relation, the books examines various fields, such as language, code, learning, embodiment, political communication, media, cinema, cuisine, multimodality and intertextuality.




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This book explores the interdisciplinarity of semiotics and communication studies, comprising both theoretical explorations and semiotic applications to communication with theoretical bearings. These disciplines have generally been understood as mutually implicit, but there still are many unexplored research avenues in this area, particularly on a conceptual level. The book offers broad insights into the epistemological relations between semiotics and other approaches to communication from perspectives such as sociology, philosophy of language and communication theory. As such, it sheds light on the communication of knowledge.

Semiotics is currently enjoying increasing popularity within the humanities and social sciences. Understood as relational logic (Charles Peirce) or hermeneutics (structuralism and poststructuralism), semiotics fundamentally implies certain positions with regard to communication. Because of the generality and conceptual vagueness of semiosis and communication, how one elucidates the other is still an underexplored theme. With some pioneering studies of this relation, the books examines various fields, such as language, code, learning, embodiment, political communication, media, cinema, cuisine, multimodality and intertextuality.



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