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Foreword
Acknowledgments
Introduction: Blue Skies
1 The Origins of the AREA Method
2 Research Like a Cheetah
3 How to Use This Book: The AREA Journal, Cheetah Sheets, and Thesis Statements
4 Cognitive Biases and the AREA Method
5 AREA at Work and Critical Concepts
6 AREA = A: Absolute
7 AREA = R: Relative
8 AREA = E: Exploration
9 AREA = E: Exploitation
10 AREA = A: Analysis
11 Warren Buffett and Untangling Your Plate of Spaghetti
Appendix
Notes
Index

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Investing in financial research : a decision-making system for better results : an AREA method book 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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0002542192 332.632042 -A19-1 서울관 서고(열람신청 후 1층 대출대) 이용가능
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Finalist in the Business/Personal Finance category of the 2019 International Book Awards

Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky--even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision.

This book gives you that how.

Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method--a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement--and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.

The AREA Method provides you with:
*Defined tasks that guide and focus your research on your vision of success;
*A structure that isolates your sources, giving you insight into their perspectives, biases and incentives;
*Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources;
*Exercises to foster creativity and originality in your thinking;
*A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.

--Bill Alpert, Investigative Reporter, Barron's

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