본문 바로가기 주메뉴 바로가기
22대 대한민국 국회 국회정보길라잡이 국회의원검색
회원가입 로그인
HOME

정보검색

소장정보 검색

국회도서관 홈으로 정보검색 소장정보 검색

결과 내 검색

동의어 포함

고급검색

인명/단체명

저자정보 상세정보
인명/단체명을 입력하세요.

키워드

  • 대표어

  • 외국어

-

목차보기


Acknowledgements
Introduction
Part I Getting Started
1 Create your customer avatar
2 Map your customer journey
3 Carry out market and competitor analysis
4 Developing your proposition
5 Decide on key digital channels
6 Review internal processes
7 Calculate your ideal sales revenue
8 Review your skills bridge
9 Implement time-management strategies
10 Safeguard against digital pitfalls
Part II The Dynamic Digital Marketing Model
11 Search – The R.A.P.I.D Traffic Generator
12 Social – The Proven Positioning Process
13 Send – The C.L.E.A.N. Customer Cultivator
14 Substance – The C.R.E.A.T.I.V.E. Content Communicator
15 Sell – The Ultimate Reach and Retention Radar
16 Sponsor – The Brilliant Brand Booster
17 Strategy – The D.I.R.E.C.T. Digital Dynamo
18 Score – The Radical Results Reaper
19 The Digital Challenge
20 Digital marketing success stories
Further Resources
Index

이용현황보기

Dynamic digital marketing : master the world of online and social media marketing to grow your business 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
등록번호 청구기호 권별정보 자료실 이용여부
0002613467 658.872 -A20-1 서울관 서고(열람신청 후 1층 대출대) 이용가능

출판사 책소개

알라딘제공

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:

  • Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing
  • Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
  • Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
  • Amplify your brand, cultivate customers, and increase profits
  • Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy

Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. 



New feature

"If you want to keep ahead of your competitors in the digital age, then Dawn McGruer's book lays the steps to market your business and revolutionise your online presence – perfect for any age at any stage!"
—Andy Harrington Sunday Times Best Selling Author of Passion Into Profit & Founder of The Professional Speakers Academy.

Spend less to make more with digital marketing

Are you an entrepreneur or professional ready to make your mark in the digital space? From social media, email, content and search marketing to advertising, the possibilities are endless for today's digital marketers. Yet too many marketers fail to see revenue generated from their digital advertising. If you want to avoid the pitfalls and see big results – and fast – this is the book for you.

Dawn McGruer's award-winning digital marketing framework will help you learn to match content to demand throughout the sales cycle. You'll see how you can ensure a steady stream of leads every day, and how to nurture those leads to generate maximum revenue for your marketing spend. Learn the 8 Powerful Ways to Market Your Business Online – from search engine optimisation to brand-boosting strategies – and get them up and running today with practical steps to take action now! With Dynamic Digital Marketing, you can at last achieve the results you're really capable of!

추천서가 (다양한 추천 자료를 만나보세요)

권호기사보기

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차

권호

기사명 원문보기 기사목차
닫기