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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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1 Introduction 1
The Rise (and Fall) of Big Tech 3
Emerging Data Enclaves 7
Data Enclaves and Parasitic Innovation 10
Outline of the Book 15
2 Data 19
Introduction 20
Defining Digital Data … 22
… and Defining Personal Data 23
The Economics of Personal Data 26
Contextualizing Personal Data 29
Techcraft and the Construction of Personal Data 31
So, What Is Personal Data? 36
3 Data Assets 41
Introduction 42
A World of Assets 44
The Intangibles Puzzle 49
Personal Data Assetization 51
Implications of Turning Personal Data into an Asset 54
4 Data Value 61
Introduction 61
Valuation: What Makes Personal Data Valuable? 63


Methods for Valuing Personal Data 67
Accounting and Accountability: The Importance of Working
Out Data’s Value 76
5 Data Enclaves 83
Introduction 84
The Rise of Platform Economies? 85
Data Enclaves 88
Data Enclave Case Study: AdTech and Google 90
Parasitic Innovation? 99
6 Data Paradoxes 107
The ‘Enshittification’ of the Digital Economy 110
Reflexive Data 113
Making up the Rules of the Game 115
There Are No Markets Anymore 120
7 Conclusion: Where Next for Data Governance? 125
Where Are We At? 126
What Do We Do Now? 128
Index 135

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This book focuses on our increasing dependence upon Big Tech to live, manage, and enjoy our lives. The author examines how we freely exchange our personal data for access to online platforms, services, and devices without proper consideration of the implications of this trade. Our personal data is the defining resource of the emerging digital economy, and it is increasingly concentrated in a few data enclaves controlled by Big Tech firms, cementing an increasingly parasitic form of technoscientific innovation. Big Tech controls access to these data, dictates the terms of our use of their services and products, and controls the future development of key technologies like artificial intelligence. The contention of this book is that we need to rethink our political and policy approach to data governance and to do so requires unpacking the peculiarities of personal data and how personal data are transformed into a valuable asset.

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