대표어
권호기사보기
| 기사명 | 저자명 | 페이지 | 원문 | 기사목차 |
|---|
결과 내 검색
동의어 포함
| 등록번호 | 청구기호 | 권별정보 | 자료실 | 이용여부 |
|---|---|---|---|---|
| 0003285410 | 658.8 -A26-6 | 서울관 사회과학자료실(208호) | 이용가능 |
An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.
Today's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.
In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.
Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.
*표시는 필수 입력사항입니다.
| 전화번호 |
|---|
| 기사명 | 저자명 | 페이지 | 원문 | 기사목차 |
|---|
| 번호 | 발행일자 | 권호명 | 제본정보 | 자료실 | 원문 | 신청 페이지 |
|---|
도서위치안내: 사회과학자료실(208호) / 서가번호: 40
우편복사 목록담기를 완료하였습니다.
*표시는 필수 입력사항입니다.
저장 되었습니다.
