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Title page 1
Contents 8
Foreword 4
Acknowledgements 6
Reader's guide 13
Acronyms and abbreviations 17
Executive summary 20
Serbia: SME definition and data coverage 22
Serbia: SME sector overview 26
1. Assessment findings by policy dimension 34
2. Creating an enabling environment for SMEs and entrepreneurs 99
2.1. Promoting an SME-friendly policy and institutional design 100
2.1.1. Reinforcing regulatory, institutional and policy frameworks for SME lifecycle support 100
2.1.2. Securing systematic, comprehensive and transparent dialogue between policymakers and SMEs 103
2.2. Leveling the playing field for SMEs 106
2.2.1. Tackling informality for a more competitive business environment 106
2.2.2. Protecting and monitoring fair market competition 110
2.2.3. Providing efficient judicial and out-of-court dispute resolution mechanisms 112
2.3. Facilitating access to finance for SMEs' operations and growth 115
2.3.1. Incentivising bank lending to SMEs 115
2.3.2. Providing alternatives to bank finance to SMEs 117
2.3.3. Providing direct financial support to SMEs' operations and growth 120
2.4. Providing services essential to SMEs' operations and growth 126
2.4.1. Foundational SME business support services 127
2.4.2. Support services for SMEs' expansion and growth 128
References 134
3. Fostering SME sustainability and resilience 146
3.1. Harnessing SME agility to navigate global market trends 147
3.1.1. Smoothing SME pathways to a green economy 147
3.1.2. Boosting SME competitiveness in sustainable value chains 150
3.2. Building robust mechanisms for SMEs to prevent and manage crises 153
3.2.1. Enhancing crisis-resilient strategies to prevent SME bankruptcies 154
3.2.2. Increasing SME recovery capacity and second-chance opportunities 155
3.3. Enabling SMEs by providing them with access to sustainable financing solutions 157
3.3.1. Supporting SMEs in an evolving sustainable finance framework 157
3.3.2. Increasing SME access to sustainable (bank and alternative) financing 160
3.4. Strengthening SME support systems and networks for sustainable growth 163
3.4.1. Scaling up public non-financial support for SMEs in a green and resilient economy 164
3.4.2. Exploiting the power of networks for the sustainable growth of SMEs 165
3.5. Accelerating research and innovation to future-proof SMEs 169
3.5.1. Advancing strategic innovation for a green and resilient economy 170
3.5.2. Capitalising on knowledge networks for driving SME innovation 171
Annex 3.A. SME network definition 177
References 178
4. Supporting the Digital Transformation of SMEs in Serbia 185
4.1. Strengthening SME readiness for the digital transformation 186
4.1.1. Strengthening policy and financial support for SME digital transformation 186
4.1.2. Assessing the digital maturity of SMEs in Serbia 190
4.1.3. Enhancing digital skills and capacities 193
4.2. Increasing SME productivity through digitalisation 198
4.3. Leveraging the use of e-commerce and online platforms to drive SME growth 199
4.3.1. Fostering innovation and collaboration for SME productivity 202
4.4. Establishing a trustworthy and safe business environment 207
4.4.1. Adapting data protection to evolving digital threats 207
4.4.2. Strengthening SME cybersecurity resilience 209
4.5. Supporting sustainable uptake of advanced technologies 212
4.5.1. Encouraging SME adoption of artificial intelligence and emerging technologies 213
4.5.2. Promoting a sustainable digital transformation 216
References 222
5. Harnessing human and social capital for SME development in Serbia 228
5.1. Building foundational human capital for SME competitiveness 229
5.1.1. Fostering entrepreneurial skills and mindsets through education 229
5.1.2. Bridging the divide between education and training systems and SMEs 232
5.2. Developing SME workforce knowledge and skills 239
5.2.1. Understanding and anticipating skills needs 240
5.2.2. Addressing skills needs of SMEs through adult education 243
5.2.3. Upskilling to support AI adoption and use 245
5.2.4. Improving talent availability by empowering women entrepreneurs 247
5.3. Strengthening social capital by advancing social entrepreneurship 252
5.3.1. Mapping the social enterprise landscape 252
5.3.2. Creating an enabling environment for social enterprises 253
References 258
Annex A. Methodology 270
Annex B. Western Balkans Business Survey - Navigating the Digital and Green Transition 277
Figure 1. Business demography indicators in Serbia, 2021 and 2023 28
Figure 1.1. Overview of Serbia's score on Dimension 1 and evolution since 2019 35
Figure 1.2. Key statistic for Dimension 1, Serbia, 2024 36
Figure 1.3. Overview of Serbia's score on Dimension 2 and evolution since 2019 39
Figure 1.4. Key statistics for Sub-dimension 2.2 on survival and bankruptcy procedures, Serbia, 2021-2024 42
Figure 1.5. Overview of Serbia's score on Dimension 3 and evolution since 2019 43
Figure 1.6. Key statistics for Sub-dimension 3.2 on legislative simplification and regulatory impact assessment, Serbia, 2020-2024 45
Figure 1.7. Overview of Serbia's score on Dimension 4 and evolution since 2019 48
Figure 1.8. Overview of Serbia's score on Dimension 5a and evolution since 2019 52
Figure 1.9. Overview of Serbia's score on Dimension 5b and evolution since 2019 56
Figure 1.10. Public procurement market and competition levels in Serbia and WBT economies, 2024 57
Figure 1.11. Overview of Serbia's score on Dimension 6 and evolution since 2019 60
Figure 1.12. Overview of Serbia's score on Dimension 7 and evolution since 2019 64
Figure 1.13. Overview of Serbia's score on Dimension 8a and evolution since 2019 68
Figure 1.14. Key statistic for Dimension 8a, Serbia 69
Figure 1.15. Overview of Serbia's score on Dimension 8b and evolution since 2019 71
Figure 1.16. Key statistics for Dimension 8b: Three-quarters of business expenditure on research and development is concentrated on scientific... 75
Figure 1.17. Overview of Serbia's score on Dimension 9 and evolution since 2019 76
Figure 1.18. Overview of Serbia's score on Dimension 10 and evolution since 2019 80
Figure 1.19. Overview of Serbia's score on Dimension 11, 2026 86
Figure 2.1. Public procurement expenditures in Serbia and the European Union, 2014-2024 111
Figure 2.2. Backlog cases as a share of the total caseload in Serbia, 2020 and 2024 113
Figure 2.3. Share of SMEs in outstanding loans of commercial banks in Serbia and the WBT region (2019-2024) 116
Figure 2.4. Market capitalisation in Serbia, the WBT region and the EU-27, 2018-2023 118
Figure 2.5. Business expenditure in R&D (BERD) and contribution of SMEs to BERD in Serbia, 2018-2023 124
Figure 2.6. Contribution of SMEs in total exports in Serbia, the WBT region and the European Union, 2019-2022 130
Figure 3.1. Number of newly opened SME bankruptcies in Serbia, 2019-2024 154
Figure 3.2. SME perception of public support for the green transition in Serbia, 2024 165
Figure 4.1. Uptake of digital tools among SMEs in Serbia, 2025 191
Figure 4.2. Key drivers of SME digital tools adoption in Serbia, 2025 192
Figure 4.3. Perceived obstacles to digital tools uptake among SMEs in Serbia, 2025 193
Figure 4.4. Share of SMEs in the Western Balkans and Türkiye citing a lack of digital skills as a barrier to their digital transformation, 2025 194
Figure 4.5. Share of SMEs in Serbia using e-platforms to make online sales, by type of platform, 2025 200
Figure 4.6. Share of SMEs in Serbia using digital innovation to enhance their productivity, 2025 204
Figure 4.7. Research and development expenditure in the Western Balkans and Türkiye as a percentage of GDP, 2014-2016 and 2020-2023 205
Figure 4.8. Data storage methods among SMEs in Serbia, by type, 2025 208
Figure 4.9. Share of SMEs in Serbia with basic ICT security measures, by type of measure, 2025 211
Figure 4.10. Share of SMEs in Serbia using artificial intelligence in their core business products or processes, 2025 215
Figure 4.11. Share of SMEs in Serbia with a specific strategy or action plan for reducing their environmental footprint, 2025 218
Figure 4.12. Share of SMEs in Serbia tracking their environmental footprint, 2025 219
Figure 5.1. Youth NEET rates in Serbia, 2015-2024 233
Figure 5.2. Participation in adult education (within the last four weeks) in Serbia, 2015-2024 243
Figure 5.3. Sectoral distribution of women entrepreneurs in Serbia, 2022 248
Boxes 11
Box 1.1. Spotlight: The SME HUB: Serbia's flagship non-financial support platform 54
Box 1.2. Supporting contracting authorities in implementing sustainable and innovative procurement 59
Box 1.3. Spotlight: A roadmap to better help Serbian SMEs align with the Green Agenda 78
Box 1.4. Spotlight: Institutional support for SME export readiness: The Responsible Business Hub 82
Box 1.5. Spotlight: The Innovation Fund's Mini Grants and Matching Grants Programs supporting SME digital transformation 88
Box 2.1. Good practice example: Introducing digitalisation of case management in Latvia through the Insolvency Register 106
Box 2.2. Spotlight: Serbia's Strategy for Countering the Informal Economy 2023-2025 108
Box 2.3. Good practice example: Promoting access to finance and investments in the green transition in Finland 126
Box 2.4. Good practice example: From fragmented support to diagnostic-led service delivery - Thailand's Regional Integrated SME Promotion... 132
Box 2.5. Good practice example: From fragmented advice to a national platform - Poland's accreditation and database for SME services 133
Box 3.1. Spotlight: Serbia's Responsible Business Hub 152
Box 3.2. Spotlight: Serbia's Ministry of Economy's sustainable finance programmes for SMEs 159
Box 3.3. Good practice example: EU Platform on Sustainable Finance 163
Box 3.4. Spotlight: Integrating Serbia's SMEs in international supply chain networks 167
Box 3.5. Good practice example: India-Sweden Innovations' Accelerator Programme 169
Box 3.6. Spotlight: Serbia's Green Program of Cooperation between Science and Industry 173
Box 3.7. Good practice example: Korea's SME-focussed Eco-Industrial Park 175
Box 3.8. Good practice example: Portugal's Mobilising Agendas - connecting business and academia for sustainable innovation 176
Box 4.1. Spotlight: CDT's Digital Transformation Support Programme for SMEs 196
Box 4.2. Good practice example: Scaling SME digital and managerial skills through integrated acceleration programmes - France 198
Box 4.3. Spotlight: The Digital Serbia Initiative 201
Box 4.4. Spotlight: Capital Innovation Point Serbia (CIPS): Scaling SME Digital Transformation Across Sectors 203
Box 4.5. Good practice example: Operationalising harmonised e-commerce rules through the e-commerce centre in Denmark 206
Box 4.6. Good practice example: Building SME cybersecurity capacity through training and vouchers: The United States' Cybersecurity for... 212
Box 4.7. Good practice example: Germany - Accelerating SME AI adoption through compute access, applied testbeds and workforce engagement 220
Box 4.8. Good practice example: Digital & Sustainability Maturity Assessment (DMA) for SMEs - Mexico 221
Box 5.1. Spotlight: Supporting girls in STEM through the Girls Go Circular programme in Serbia 232
Box 5.2. Spotlight: Making dual vocational education and training work for SMEs in Serbia 236
Box 5.3. Good practice example: Embedding EntreComp in practice in Portugal 238
Box 5.4. Good practice example: Encouraging participation in adult learning via the SME e-wallet in Belgium 251
Box 5.5. Spotlight: Empowering women through social entrepreneurship in Serbia 253
Box 5.6. Good practice examples: Assessing legal framework performance in the EU 257
Annex Figure 3.A.1. Overview of SME network types 177
Figure A A.1. Structure of policy dimensions 271
Figure A A.2. Example of graded scoring 273
Figure A A.3. Example of a question where quality criteria were introduced 273
Figure A A.4. Overview of score levels for policy dimensions 274
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