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Title page

Contents

1. Executive summary 5

1.1. Background and objectives 5

1.2. Methodology 5

1.3. Cost of research 6

1.4. Key findings 6

1.5. Political neutrality statement and contact information 12

2. Introduction 14

2.1. Background 14

2.2. Research rationale and objectives 14

2.3. About this report 15

3. Detailed findings - Quantitative research 16

3.1. EV Ownership and Intention 16

3.1.1. EV Ownership 16

3.1.2. Model Year and Range of EV 16

3.1.3. EV Intention 19

3.2. Charging Behaviour - BEV and PHEV Owners 19

3.2.1. Charging at Home 19

3.2.2. Charging Away from Home 21

3.2.3. Public charging stations - Frequency 22

3.2.4. Public charging station - Average Cost Per Charge 24

3.2.5. Public charging stations - Billing Methods 24

3.2.6. Public charging stations - Experiences with Disagreement 26

3.2.7. Public Charging stations - Current Levels of Confidence in Billing Accuracy and Experience 30

3.3. Attitudes and Perceptions - BEV and PHEV Owners and Intenders 34

3.3.1. Public charging stations - Important Information on Receipt 34

3.3.2. Public Charging Station - Preferences for Displays of Billing Information 36

3.3.3. Enhancing Confidence in Public Charging Stations 43

3.4. Fueling Behaviour - Hydrogen/Fuel Cell EV Owners 46

3.4.1. Purchasing Hydrogen Fuel 46

3.4.2. Hydrogen fuel dispensing stations - Experience with disagreement 47

3.4.3. Hydrogen Fuel Dispensing Stations - Confidence in Billing and Experience 47

3.5. Attitudes and Perceptions - Hydrogen/Fuel Cell EV Owners and Intenders 49

3.5.1. Public Hydrogen Fueling Stations - Important Information on Receipt 49

3.5.2. Confidence in Public Hydrogen Fueling Stations 50

3.6. Small Business Owners - Use of Electric Vehicles 52

3.6.1. Small Business Owners - Profile 52

3.6.2. Small Business and BEV or PHEV Owners - Use of Public Charging Stations 52

3.7. Awareness of Measurement Canada 54

3.7.1. Awareness of Responsibilities for Devices 54

3.7.2. Familiarity with Measurement Canada Sticker 56

3.7.3. Interest in learning more about Measurement Canada 57

4. Detailed findings - Qualitative research 59

4.1. Qualitative Participant Profile 59

4.1.1. Participants 59

4.2. Analysis of Key Themes 59

4.2.1. Awareness and perceptions of Measurement Canada 59

4.2.2. Reactions to new requirements being developed 60

4.2.3. Concerns and perceptions about accuracy of clean fuel measurement 62

4.2.4. Increasing confidence in EV fueling accuracy 65

4.2.5. Final thoughts 68

4.2.6. Ownership and use of EV and hydrogen fuel cell vehicles and charging stations 68

Appendix A: Quantitative Methodology 70

Appendix B: Quantitative research instrument 73

Appendix C: Qualitative Methodology 90

Appendix D: Qualitative Research Instruments 91

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